#Saudi Arabia #Riyadh #WTM 2025 #Saudi Tourism Authority #Saudi Land

Saudi Tourism Authority Captivates at WTM 2025

The Saudi Tourism Authority (STA) has made a significant mark at the World Travel Market (WTM) 2025, showcasing its vibrant tourism landscape and securing key global partnerships. With Saudi Arabia emerging as a key player in global tourism, the immersive "Saudi Land" pavilion served as a focal point for more than 14,700 visitors, capturing their imagination with the country's dynamic offerings.

Unveiling Major Partnerships and Events

During the event, STA signed nine Memoranda of Understanding (MoUs) and facilitated 27 additional agreements between local partners and international organizations. These agreements underscore STA's commitment to driving tourism growth and expanding Saudi Arabia's reach in the global travel market. The pavilion highlighted Saudi's impressive array of events scheduled for the year, emphasizing the country's tagline: the fastest-growing tourism destination in the world.

The Unreal Calendar

Visitors engaged with Saudi's curated "Unreal Calendar" of events, which features exciting attractions like the Formula 1 races, MDLBEAST Soundstorm, and the famous WWE Royal Rumble. The atmosphere at the exhibition was charged with excitement as guests experienced the rich cultural heritage and the potential for thrilling adventures in iconic locations such as Riyadh, the pristine beaches of the Red Sea, and the historical allure of AlUla.

Key Achievements at the Event

The event also included the inaugural DMO Awards, designed to celebrate excellence among destination management organizations. Recognized this year were:
1. Diriyah for its 'Best Authenticity,' integrating rich local culture.
2. Qiddiya for 'Best Operational Excellence,' showcasing superior service and innovation.
3. Al Madinah for 'Best of Show,' commending its overall performance, blending authenticity with impactful tourism practices.

STA's Chief Partnerships and Regulatory Affairs Officer, Abdullah Alhagbani, remarked on the successful collaboration, stating, "The energy at Saudi Land and the achievements we celebrate belong to our partners. Securing nine new agreements reflects the vast opportunities ahead. Our Unreal Calendar and bold investments are paving the way for remarkable travel experiences."

Engaging Visitors and Drive Partnerships

With over 500 strategic meetings conducted during WTM, Saudi Land cultivated an atmosphere of collaboration among 71 Saudi partners and international stakeholders. Attendees engaged with immersive displays showcasing bespoke travel packages designed for various traveler interests. The Cultural Heritage Corner at the pavilion highlighted authentic Saudi traditions, crafts, and live performances, embodying the spirit of Saudi culture.

Looking Forward: TOURISE

The WTM event served as a prelude to TOURISE, set to take place in Riyadh, which will gather global leaders to tackle pivotal industry challenges. During this event, STA aims to unlock further investment opportunities and foster a sustainable tourism landscape for the future.

As STA continues to elevate Saudi Arabia within the global tourism sector, its focus remains on crafting unforgettable experiences while forging pathways for international collaboration and growth. This dedication is a reflection of Saudi Arabia's commitment to diversity in tourism and its potential. Visitors and partners alike can look forward to a vibrant future in the Kingdom's travel landscape.