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MBK Digital Launches New Brand Identity and Mission

In a significant move toward redefining its corporate identity, MBK Digital, based in Chiyoda, Tokyo, has introduced a new brand logo and action guidelines, set to take effect in April 2025. Under the leadership of President Shin Serizawa, the company aims to foster greater evolution in its corporate activities and enhance collaboration both internally and externally.

The New Logo: A Symbol of Intersection and Co-Creation

The new logo of MBK Digital prominently features the symbol "×" (cross), which embodies the principles of fusion, collaboration, synergistic effects, and the promising futures that arise from them. Formed from a merger, MBK Digital is committed to its mission of "shaping aspirations through the power of data and AI." The company aspires to unite individuals and organizations with diverse backgrounds and expertise, creating unprecedented ideas and execution capabilities that address corporate challenges. This logo not only represents a new beginning for the company but also signifies a “co-creating space” where diverse strengths intersect to carve out new futures.

Five Guiding Principles of MBK Digital

To realize its mission, MBK Digital has established five guiding principles that reflect the organization's values and the collective approach the team undertakes each day:

1. FIND THE WAY FORWARD: Always pursue a positive path by seeking solutions to challenges without succumbing to negativity or giving up easily. By clearly understanding interests and potential pitfalls, the best course of action will reveal itself.

2. GIVE & GIVE: Aim to be a giver at all times, rather than taking from others situations. Cultivate a culture of gratitude towards everyone involved, prioritizing giving rather than seeking selfish returns.

3. FULL RESPECT: Treat those around you with care and respect. This extends beyond customers to employees, partner companies, and family. Effective communication should be based on understanding the underlying thoughts and principles behind others' claims.

4. AI FIRST: Transform operations with an AI-driven mindset. By utilizing AI to streamline tasks, the team can allocate more time to tackle critical challenges while amplifying the value provided to clients. A collective focus on organizational efficiency is paramount.

5. ACT WITH SPEED: Adopt a sense of urgency in achieving objectives. It’s more effective to act quickly with partial solutions than to overthink and aim for perfection. Quick iterations and agile improvements are emphasized over meticulous planning.

Message from Akane Takahashi, Board Director

We are on a mission to "shape aspirations through the power of data and AI," which goes beyond mere data utilization to actively shaping the purpose and vision embedded within corporate management and projects. To achieve this, we have articulated our guiding principles and are dedicated to daily practice. This signifies not only how we work but also our aspirations for the type of partners with whom we wish to create the future.

As Akane Takahashi, a board member, articulates, the MBK Digital brand logo encapsulates a belief in creating new value through diverse perspectives and strengths converging. We are excited about the opportunities to connect with individuals who share our values and are enthusiastic about embracing change through continued challenge.

Pursuing True Data Utilization

MBK Digital is currently enhancing recruitment efforts, looking for like-minded individuals who aspire to realize genuine data utilization through the power of data and AI. Interested candidates can find more information through our recruitment page.

About MBK Digital

Founded in April 2025, MBK Digital Co., Ltd. aims to provide comprehensive solutions by harnessing AI and data across management, business, and organizational frameworks. We support everything from strategy formulation to technology implementation and operational consistency, acting as a data-centric company dedicated to facilitating sustainable growth for our clients. Our focus is on creating conditions where companies can comfortably make decisions, remaining attentive to practical realities while steadfastly committing to thorough execution.

Company Info

• - Location: 2-3-4 Uchikanda, Chiyoda-ku, Tokyo, S-GATE Otemachi North 2F
• - Founded: April 1, 2025
• - CEO: Shin Serizawa
• - Employee Count: Approximately 70
• - Business Overview: Data strategy formulation, AI development, BI development, analysis R&D support, data utilization and implementation assistance, advertising distribution, official SNS management, CRM, MA operations, and the sale of domestic and international advertising distribution AI tools.