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Sakurai and FREEDIA Form Strategic AI Partnership

In a bold move to bolster their offerings in the realm of artificial intelligence, Sakurai Co., Ltd. and FREEDIA Inc. have announced a comprehensive partnership. This collaboration aims to provide enhanced AI services targeted specifically at Chief AI Officers (CAIOs) in various enterprises. With a shared vision of utilizing AI and data to fuel corporate growth, both companies are set to combine their expertise and resources to deliver innovative solutions.

Objectives of the Partnership

Sakurai, located in Chuo-ku, Tokyo, has committed itself to addressing pressing social issues through advanced technology, focusing on challenges such as population decline and a shortage of AI talent. Acknowledging the increasing demand for deep expertise in management, operations, and AI/Data, the company believes that collaboration with FREEDIA's highly specialized solutions and workforce is vital for generating additional value.

This partnership capitalizes on the strengths of both organizations, fostering development in areas like AI, ERP, Salesforce, Anaplan, and more, which will contribute to resolving both societal and corporate challenges.

Partnership Overview

The two companies will leverage cutting-edge AI and data technologies to create a joint support system, using their combined knowledge in SaaS areas such as Salesforce and Anaplan. Sakurai's focus on AI and various data solutions from partners like Databricks and Microsoft will be complemented by FREEDIA’s extensive expertise across enterprise domains, including marketing and ERP systems.

This comprehensive ecosystem aims to tackle CAIO-related challenges that span across management, operations, and data for client organizations. By facilitating knowledge exchange and fostering personnel interaction between both firms, including cross-assignment of engineers and project managers, the partnership promises to enhance skill sets and project outcomes.

Expected Outcomes

This alliance will lead to the establishment of new project frameworks under the guidance of CAIOs, accelerating the transformation of enterprises through AI. Furthermore, it aims to fast-track the development of AI talent within client organizations, bolstering the competitive edge of Japanese businesses in the global marketplace.

Leadership Insights

Scott Sato, Chairman and President of Sakurai, expressed his confidence that this partnership will enhance the value deliveries in the DX and AI sectors, providing more effective support for the transformation of Japanese enterprises.

In parallel, Atsushi Sato, President of FREEDIA, highlighted that their cooperation with Sakurai could significantly strengthen the value proposition in the DX and AI fields, contributing to sustainable growth for businesses through the fusion of respective knowledge and resources.

About Sakurai

Sakurai is an IT service firm specializing in consulting, implementation support, human resource development, and retention strategies for advanced AI, Salesforce, and Microsoft solutions. Their integrated approach combines AI, data, and cloud technologies to provide consulting services that contribute to clients’ sales and profits. The company was listed on the Tokyo Stock Exchange Growth Market in April 2022.

About FREEDIA

Operating under the vision of "AI DRIVEN FREEDOM," FREEDIA empowers enterprises to realize their potential by implementing advanced digital transformation strategies centered around top-tier platforms like Salesforce and Oracle. Their extensive expertise spans core business functions to front-office operations, facilitating organization-wide autonomous support through AI-driven consulting services.

Both companies acknowledge that the synergy from this partnership will not only elevate their service offerings but also encourage innovation in how businesses leverage AI to achieve sustained growth. With the formal agreement now in place, the industry eagerly awaits the impactful advancements that will emerge from this collaboration.