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Next-Generation Protein Bread by REDAS Co., Ltd.

In an innovative leap for the protein market, REDAS Co., Ltd. has announced the launch of a next-generation protein bread series that emphasizes the efficiency of amino acid absorption rather than merely focusing on the quantity of protein intake. Set for a relaunch on October 21, 2025, this new offering includes their popular protein bread and a new variant called "Mochiri Protein Bread," both of which are enhanced with a patented hop-derived ingredient known as "Astrohop®" which contains 8-Prenylnaringenin (8PN).

The Shift in Protein Consumption

As the health-consciousness of consumers rises, the importance of protein consumption has gained significant traction. The protein market has been expanding, with many existing products revolving around the idea of quantity—consumers often ask, "How much protein can I consume?" However, REDAS challenges this concept by focusing on what happens after consumption. The body must effectively absorb these proteins and convert them into amino acids for muscle, bone, and blood formation. Therefore, simply consuming larger amounts isn’t enough. A paradigm shift towards how efficiently our bodies can absorb these nutrients is crucial for optimal health.

The Key Ingredient: 8PN

To tackle this core issue, REDAS has utilized a remarkable component developed by Daicel Corporation: the hop-derived polyphenol 8-Prenylnaringenin (8PN). This innovative ingredient is identified for its ability to enhance the absorption efficiency of amino acids. By integrating 8PN into everyday foods like protein bread, REDAS is pioneering solutions that aim to support not just protein intake, but also its effective utilization by the body.

Easy Replacement in Daily Diets

The renewed product line, including the protein bread and Mochiri Protein Bread, is designed to be seamlessly incorporated into daily meals. By simply substituting regular bread with these new offerings, consumers can easily increase their high-protein intake while also benefiting from improved amino acid absorption. This change will significantly aid athletes aiming to maximize their training results, seniors concerned about muscle loss, children in their developmental stages, and anyone focused on maintaining their overall health.

Product Highlights:

1. Protein Bread: Enjoy high protein intake effortlessly with a delightful crispy texture. Perfect for toasting, this bread remains enjoyable day after day.

2. Mochiri Protein Bread: Delicious with a chewy texture, this bread serves as an ideal companion for those busy mornings or post-workout snacks.

Upcoming Launch Details

• - Release Date: October 21, 2025
• - Retail Locations:

- Cafe Promarl (2F Kiyo Building, 3-9-1 Akasaka, Minato-ku, Tokyo)
- Bonvivant with Promarl (inside Kotonia Garden, 2-11 Kitakase, Saiwai-ku, Kawasaki)
- Bonvivant +e (4F International Passenger Terminal, 2-6-5 Haneda Airport, Ota-ku, Tokyo)
- Official EC site (Sales start November 2025)

• - Price: To be confirmed at retail locations or EC site.

For further insights into REDAS Co., Ltd., known for producing delicious and enjoyable high-protein foods, visit their official site. Founded in August 2005 and headquartered in Akasaka, Tokyo, the company thrives on innovation and customer satisfaction in the high-protein food market.