FamilyMart Unveils Special Ehomaki Collaboration with Famous Sushi and Yakiniku Restaurants

FamilyMart Announces Exciting Ehomaki Reservations for 2026

FamilyMart is set to kick off their Ehomaki reservations on December 19, 2025, embracing the spirit of celebration and deliciousness. In collaboration with renowned eateries—Ginza Onodera, famed for Edo-style sushi, and the celebrated Yakiniku Traji, known for premium grilled meat—this year promises an elevated culinary experience for customers.

Reservation Details

The Ehomaki offerings will consist of 11 types, featuring 7 Ehomaki and 4 sweets. Reservations can be made at approximately 16,400 FamilyMart stores nationwide and through the FamilyMart Online platform. The reservation period will run from December 19, 2025, at 10:01 AM until January 30, 2026, at 9:00 AM, with the products being available for pick-up from January 31 to February 3, 2026. It's important to note that different regions may have variations in available products and reservation processes.

To encourage early reservations and reduce food waste, FamilyMart is offering exciting discounts. Early reservations made during the designated period will receive a 100 discount per item reserved, excluding items from the collaboration with Touken Ranbu ONLINE. This early bird special applies from December 19, 2025, to January 14, 2026. Additionally, online orders of two products will yield a 100-yen equivalent gift of FamilyMart points during the same period, accumulating to a maximum of 300 savings per reservation.

Ehomaki Highlights

Ginza Onodera Supervised Special Ehomaki

This unique offering incorporates the distinct red vinegar rice that characterizes Ginza Onodera's sushi. It features a harmonious blend of flavors, including grilled eel, shrimp, and egg omelet, complemented by sweet and salty sauce. A special touch includes the inclusion of “sweet vinegar ginger sesame seasoning,” enhancing the Ehomaki’s texture and flavor.

Yakiniku Traji Supervised Beef Ehomaki

The beef Ehomaki celebrates the essence of Yakiniku Traji's signature sauce, utilizing Angus beef and showcasing a two-cut approach for a rich flavor experience. It’s prepared with grilled kalbi, and the addition of kimchi introduces a depth of flavor enhancing the meaty bite, making it a hearty choice for any Ehomaki lover.

Touken Ranbu Collaboration

Following last year's success, FamilyMart brings back the Ehomaki inspired by Touken Ranbu ONLINE, specifically designed around the character Tsurumaru Kuninaga. This year, the Ehomaki features a white-themed design, reflecting the character’s aesthetic. Each order will arrive in a custom box, along with a wrapping cloth and a pouch, making it a perfect gift.

Additional Offerings

In addition to the special Ehomaki, FamilyMart will introduce a range of sweets and seasonal products like Banana Chocolate Crepes and Salted Bean Daifuku. These items are perfect for celebrating seasonally significant events like Setsubun.

Conclusion

FamilyMart continues to innovate and enhance the experience for customers year on year, aligning with their motto, 'You and Convenience, FamilyMart.' With exclusive collaborations and special offers, they’re not just serving food; they’re building a community around shared experiences and delicious offerings. For further details and to make reservations, visit the FamilyMart website and join in the celebrations!

For more about Ginza Onodera, visit their official site.
For information on Yakiniku Traji, check out their menu here.