#Japan #Tokyo #Hiroaki Tsujiguchi #CARAMEL TOKYO #WARAKUBENIYA

CARAMEL TOKYO WARAKUBENIYA: A New Chapter in Japanese Sweets

On September 17, a new brand takes center stage at Seibu Ikebukuro's renovated basement level—a venture crafted by the renowned pastry chef Hiroaki Tsujiguchi. Known for his innovative approach to traditional Japanese confectioneries, Tsujiguchi has launched CARAMEL TOKYO WARAKUBENIYA, a brand that harmoniously marries caramel with quintessential Japanese elements.

The Inspirations Behind the Brand

The unique offerings from this new shop draw inspiration from Engadine, a traditional Swiss dessert that Tsujiguchi has meticulously refined since his time training in France. By combining high-quality ingredients from various regions in Japan—such as salt from Suzu, brown sugar, matcha, and rice flour—he aims to create a new class of 'WASUITSU'.

The Taste of Time

CARAMEL TOKYO WARAKUBENIYA emphasizes the beauty of taking your time. Just like the slow-cooked caramel that's central to their creations, each dessert invites patrons to savor their everyday moments—offering a tranquil escape from the bustling world.

Signature Sweets

ROND CARAMEL

The flagship item, ROND CARAMEL, offers carefully crafted caramel that perfectly balances sweetness with texture. Each flavor is meticulously prepared to achieve the ideal caramelization. Featuring three unique varieties—Vanilla, Matcha, and Strawberry—these treats promise a delightful taste experience:

• - ROND CARAMEL Vanilla (¥324 each, ¥1,001 for three): A rich fusion of butter and deeply caramelized sweetness.
• - ROND CARAMEL Matcha (¥324 each, ¥1,001 for three): Combining two premium Matchas from Uji and Nishio, it exudes a fragrant, lush finish.
• - ROND CARAMEL Strawberry (¥324 each, ¥1,001 for three): A delicate interplay between sweet strawberries and smooth caramel.

MIX Box options are also available, containing all three flavors for an enticing mix of experiences (¥1,001 for three, ¥2,160 for six).

CARAMEL RUSK

CARAMEL RUSK (¥951 for five, ¥2,160 for fourteen) provides another decadent choice. Made from specially baked baguette, it's infused with a luxurious caramel paste that blends fermented butter and black sugar from Okinawa. Enhanced with Suzu salt and almond bits, this crispy delight is baked to crisp perfection.

Additional Offerings

CRÉME CARAMEL (¥750): A luscious caramel paste enriched with elusive flavors from Piedmont hazelnut paste and almond praline. Topped with a blend of milk and dark chocolate, the perfect sweetness is achieved with a hint of Suzu salt.

SABLE CARAMELT (¥850): This features vanilla cookies made with brown sugar and cane sugar, designed to be indulged in with ROND CARAMEL. The combination of the soft and nutty flavors brings a rich depth to every bite.

To mark the grand opening, a limited celebration package is available for just ¥1,500 which includes the signature ROND CARAMEL with walnut nougat and delectable caramel rusks-lasting through September 23 or until they run out.

Store Information

CARAMEL TOKYO WARAKUBENIYA can be found in the Seibu Ikebukuro Main Store, situated at Basement Level 1, 1-28-1 Minami Ikebukuro, Toshima-ku, Tokyo. With hours from 10:00 AM to 8:00 PM, this new shop promises a unique new destination for dessert lovers.

Connect Online

For those who wish to learn more about the offerings or keep up with the latest news, they can visit the official website at waraku-beniya.jp or follow their Instagram handle @warakubeniya to get a taste of the beautiful creations that await.

Conclusion: CARAMEL TOKYO WARAKUBENIYA isn't just about sweets; it's about creating a moment of pause in a hurried world, perfectly blending tradition with innovation.