#Japan #Tokyo #Seven-Eleven #Sayama Tea #Tochigi Strawberry

Limited Edition Seasonal Menu in Kanto Area

Starting from November 4, 2023, Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, will introduce a special menu featuring six limited-edition items that utilize local ingredients, including Tochigi strawberries and Sayama tea. The event, titled 'Umami Contest,' aims to celebrate both regional and remote delicacies, running until November 17.

This initiative represents a significant aspect of Seven-Eleven's commitment to promoting local agriculture and food education, fostering the creation of social value through collaboration with local producers. The menu items are crafted from superior local ingredients sourced from different areas, giving customers a taste of Japan's diverse food culture. By participating in this event, Seven-Eleven hopes to bolster local economies while providing delicious options for their customers.

In the Kanto area, the six exclusive products available include:

• - Men-Tai Stir-Fried Konjac from Gunma Prefecture: Priced at ¥298, this dish features a delightful blend of konjac, carrots, and bell peppers stir-fried in a spicy cod roe sauce, highlighting the unique texture of Gunma konjac.
• - Kinpira with Ibaraki Lotus Root: For ¥348, this dish presents crunchy lotus roots sliced thick and sautéed with red chili for an addictive flavor and impactful appearance.
• - Sui-ton with Gunma Wheat: A comforting ¥378 dish, this mochi-like dumpling is served in a flavorful broth enriched with meat and vegetables, making it a wholesome option packed with nutrients.
• - Strawberry Cream Pie with Tochigi's Tochiaiika: Priced at ¥270, this dessert features a pastry filled with cream and a layer of sweet-sour sauce made from Tochigi strawberries, offering a delightful crunch.
• - Blueberry Jam & Whipped Cream Pull-Apart Bread: For ¥218, this bread combines refreshing blueberry jam from Ibaraki with rich whipped cream, perfect for a light snack.
• - Sayama Tea Cream & Whipped Cream Pull-Apart Bread: At ¥198, this sweet treat combines the rich flavor of one of Japan’s top three teas, Sayama tea, with fluffy whipped cream for a delightful experience.

Promoting Local Production

This event reflects a larger goal initiated by Seven-Eleven in October 2024 to create a society living in harmony with local communities. By utilizing characteristic ingredients from various areas, Seven-Eleven supports local farmers and contributes to the regional economy through their 'local production for local consumption' practice. By encouraging customers to choose these region-specific items, they provide an opportunity for appreciation and support for local producers, linking the enjoyment of food with the sustainability of local communities.

Celebrating North Kanto's Rich Ingredients

The focus of this menu is on the bountiful ingredients harvested from the mountainous north of Kanto. The prepared food and sweet items are crafted to showcase the unique flavors of this region. Each product not only delivers delightful flavors but also connects consumers to the stories and culinary traditions of local producers. This event emphasizes that enjoying these foods is not simply about taste, but also about supporting the future of local agriculture and economy.

As a closing note, representatives from Seven-Eleven remarked on the excitement of featuring bountiful North Kanto ingredients and the aim to surprise customers rediscovering their local culinary landscape. With such a diverse range of delicious offerings, they encourage everyone to visit and explore these unique regional selections available during the 'Umami Contest.'

For additional details regarding the nationwide lineup of products, visit this link.

Please note that prices may vary by store, and the information presented is reflective of the current status. For the latest updates, check the Seven-Eleven website.