#Japan #Osaka #Osaka Expo #lifestyle goods #Zhejiang Fair

2025 Osaka International Lifestyle Expo and the 18th Zhejiang Export Goods Fair

The 2025 Osaka International Lifestyle Expo, alongside the 18th Zhejiang Export Goods Fair, is poised to be a cornerstone event that showcases the best of lifestyle products and household goods. This prestigious exhibition, organized by the Zhejiang Provincial Department of Commerce, marks the first time the province will independently host such an event overseas, adding to its significance as it coincides with the 2025 World Expo in Osaka.

Overview of the Exhibition

Established in 2008, the Osaka Fair has successfully conducted 17 previous events, repeatedly gathering the attention of the Japanese business community. Collaborating with prominent organizations such as the Osaka International Economic Promotion Center and the Osaka Chamber of Commerce, the fair has built a solid reputation.

With a database of over 70,000 professional buyers and participation from more than 3,500 companies, the fair is a key opportunity for networking and business matchmaking. Notable supporters include the Japan External Trade Organization (JETRO) Osaka and the Osaka City Economic Strategy Bureau, further enhancing its credibility and impact.

The scale of the expo is impressive—previously, it covered an area of 20,000 square meters, showcasing over 11,000 products across categories such as fashion textiles, daily necessities, outdoor goods, and cross-border e-commerce. Major buyers, including DAISO, Hankyu Department Store, Takashimaya, and Marubeni Group, have consistently attended, and this year's fair is expected to surpass previous years in both size and attendance.

During the event, over ten related programs will be conducted, including seminars and fashion shows, with attendance from more than 1,000 participants anticipated. These activities serve as valuable platforms for trade policy insights and market trend exchanges, fostering deeper cooperation between companies.

Market Advantages and Opportunities for Companies

Japan stands as one of the most developed countries in Asia, boasting a robust consumer goods market and a strong purchasing power among consumers. Japanese customers consistently seek high-quality, well-designed household items, which creates a steady demand in this sector.

By participating in the expo, companies gain direct access to Japanese distributors, retailers, and end-users, enabling them to gain insights into local consumer needs and refine their product strategies and market positioning. Zhejiang Province, recognized as a manufacturing hub of China, harbors numerous excellent enterprises excelling in household and daily goods.

This expo represents a significant opportunity for Zhejiang companies to enter the Japanese market, potentially increasing their export volume, market share, and establishing distribution channels and customer networks.

Exhibition Product Categories

Participants can explore a wide range of categories at the expo, including:

• - Daily Goods: Home textiles, pet products, storage solutions, cleaning tools, kitchenware, decorative items, seasonal products, and more.
• - Fashion Textiles: Socks, apparel, shoes, accessories, and eyeglasses.
• - Outdoor Sports: Travel cases, tents, sleeping bags, outdoor gear, and more.
• - Cross-Border E-commerce: B2B, B2C, and C2C cross-border e-commerce platforms and services.

Key Features of the Expo

Thematic Exhibition Zones: The expo includes specialized zones for different themes, ensuring attendees can navigate seamlessly while discovering products. The creative design zone will highlight innovative and practical items, showcasing their artistic qualities.

Expert-led Forums and Seminars: During the fair, industry experts and scholars will lead discussions about the latest market trends and policies, providing invaluable insights for businesses to develop their strategies.

Live Streaming by Japanese Influencers: The event will feature top TikTok influencers who will host live streaming sessions to promote products, offering exhibitors enhanced online exposure and engagement with a wider audience.

Product Experience Zones: Attendees will have the opportunity to interact with products firsthand, fostering trust and increasing purchase intent.

Furthermore, 2025 will be a landmark year with the Osaka World Expo expecting over 28 million visitors, predicted to generate an economic effect of approximately 2 trillion yen. This presents even greater market opportunities within the fair, showcasing the significant impact this event could have on the Kansai economy.

The 2025 Osaka International Lifestyle Expo and the 18th Zhejiang Export Goods Fair stand as vital industry events brimming with innovation and business opportunities. Participants can stay abreast of market trends, engage directly with excellent suppliers, and broaden their business prospects. The event promises a fruitful experience for buyers, retailers, and industry experts alike to capitalize on new business opportunities.

Join us from September 10 to 12 at the Osaka INTEX Exhibition Center! Let’s explore new possibilities within the lifestyle goods industry and capture fresh opportunities in the Asian market together.

Registration for participants and exhibitors is currently open. For more information, please visit the official link to secure your spot.
Registration Link

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