Exciting Collaboration: Subway and Hapidanbui Launch Original Summer Goods Campaign

Subway x Hapidanbui Collaboration Campaign

The highly anticipated collaboration between Subway and the beloved character series "Hapidanbui" has kicked off, bringing fans an exciting opportunity to engage with their favorite characters while enjoying delicious food. This campaign, titled "Hapidanbui Summer!", officially began on July 8, 2026, at Subway locations across the nation, except for a few select stores.

The highlight of this summer campaign is the unique "Hapidanbui Original Goods Set" that includes a sandwich, a small drink, and fries, along with a random selection of exclusive original merchandise. The set is designed to bring joy to customers of all ages, particularly those enthusiastic about the Hapidanbui characters.

However, the popularity of this campaign has exceeded expectations, resulting in some stores quickly exhausting their supply of the exclusive "Acrylic Keychains" (available in four different designs). Subway sincerely apologizes for any inconvenience caused to customers who were eagerly waiting for these items. The overwhelming response reflects just how much fans adore the collaboration and the merchandise.

To ensure that more fans can get their hands on the keychains, Subway plans to restock these popular items in various locations around the end of July. Details regarding which stores will be receiving the new shipments will be provided on the official Subway website soon. Customers looking for specific items should keep an eye on the website for the latest updates.

Despite the restocking effort, please note that some locations may not have plans for restocking certain items, including the keychains. Subway advises customers to refrain from inquiring about stock levels or restock availability directly at the stores to avoid disappointment.

For those interested in participating in the "Hapidanbui Summer!" campaign, additional details can be found on the campaign's special webpage and the official Subway social media channels. This collaborative effort not only brings delightful merchandise but also aims to enhance customer experience and satisfaction through innovative partnerships and promotions.

As Subway continues to strive for excellence in service and product offerings, the company remains committed to fulfilling the expectations of its loyal customers and creating joyful moments. With the ongoing popularity of the "Hapidanbui Summer!" campaign and the promise of refreshing collaborations in the future, fans and customers alike have so much to look forward to.

Subway appreciates the continued support from its patrons and looks to maintain an elevated level of service while celebrating partnerships that resonate with the community.

Stay tuned for further updates on the campaign and other exciting announcements in the upcoming months. Together, let's enjoy a wonderful summer with Subway and Hapidanbui!