#Japan #Tokyo #Skin Care #Korean Beauty #Vaseline

Vaseline Unveils Nine New Moisturizing Products for Fall and Winter

As the dry autumn and winter months approach, Vaseline, a well-established skin care brand, is set to release nine new products aimed at providing comprehensive moisturizing solutions. The new lineup includes a range of items such as the "Vaseline Sheet Mask" series launching on August 10, 2026, followed by the "Petroleum Jelly Lip C Rosy" on August 24, and the "Vaseline Color Lip" series on August 31. Additionally, the "Vaseline Serum Lip" series and the "Vaseline All Body Balm Stick" will become available on September 9.

Background of the Launch

The autumn and winter months see an increase in demand for effective moisturizing products due to rising concerns about skin dryness. This period is crucial for the body care and lip care markets as consumers search for efficient solutions that offer high efficacy. Vaseline aims to meet these diverse needs by expanding its already-high moisturizing functionalities across products designed for the face, body, and lips.

With the earlier success of the "Vaseline Sheet Mask" series in South Korea, which quickly gained popularity on social media due to its ability to hydrate skin effectively in a short time, these products are set to appeal to both domestic consumers and travelers alike. The "Vaseline Color Lip" series has even ranked first in the body category on OLIVE YOUNG’s real-time chart, underscoring its popularity.

A Nurturing Skincare Partner

Earlier this year, Vaseline made headlines with the launch of the “Glutathione Body Lotion” in Japan, which received acclaim for its intense moisturizing capabilities and unique lightweight texture. This was further enhanced by the appointment of Global Brand Ambassador Jennie in May, that has undoubtedly raised the product profile. By building on its strong foundation of moisturizing capabilities, Vaseline aims to expand its range to cater to the increasingly diverse skincare needs of people across genders and ages. The mission is clear: to support self-care routines that feel comforting and fulfilling.

Overview of New Products

Vaseline Sheet Mask Series - Launching August 10, 2026

With a focus on hydration shortages, these sheet masks incorporate popular ingredients like ceramides and hyaluronic acid, designed to keep skin moisturized effectively. Following its success in Korea, the sheet masks are expected to become a popular choice for gifts and personal skincare.

• - Product Name: Vaseline Moisturizing Sheet Mask (10 sheets)
• - Category: Sheet Mask
• - Price: Open price

Vaseline Petroleum Jelly Lip C Rosy - Launching August 24, 2026

This lip product prevents dryness and offers a naturally rosy tint to the lips while locking in moisture.

• - Product Name: Vaseline Petroleum Jelly Lip C Rosy
• - Category: Lip Product
• - Price: Open price

Vaseline Color Lip Series - Launching August 31, 2026

This series incorporates shea butter and honey extract, providing hydration and a naturally beautiful color for fuller-looking lips. The series has received significant recognition and ranking on OLIVE YOUNG.

• - Product Name: Vaseline Lip in Kissing Red, Muted Rose, and Peach Nude
• - Category: Lip Products
• - Price: Open price

Vaseline Serum Lip Series - Launching September 9, 2026

These products are tailored for those worried about dry lips, offering luxurious formulations designed to maintain hydration even in harsh conditions.

• - Product Name: Vaseline Lip Advanced Hydration and Lip Rich Protect
• - Category: Lip Products
• - Price: Open price

Vaseline All Body Balm Stick - Launching September 9, 2026

This stick version of the brand's well-known moisturizer is easy to apply and ideal for areas prone to dryness.

• - Product Name: Vaseline All Body Balm Stick
• - Category: Body Balm
• - Price: Open price

Vaseline - A Brand with 150 Years of History

Founded by scientist Robert Chesebrough in Pennsylvania in 1859, Vaseline has become synonymous with quality skincare. From its initial demonstration as a petroleum jelly in 1870 to its growth into a national brand by 1874, Vaseline has maintained a mission of providing accessible, preservative-free moisturization for over 150 years.

For more information, visit the Vaseline official website or follow them on Instagram @vaseline.jp.