#United States #Chicago #Ferrara #BRACH'S Candy #Candy Cane

Effortless Indulgence: BRACH'S® Candy Cane Opener

As the holiday season approaches, BRACH'S®, the leading candy cane brand in America, brings a delightful innovation that will change how you savor one of the season's most iconic treats. The new BRACH'S® Candy Cane Opener is here to make unwrapping those festive candy canes a breeze, allowing you to indulge in the delicious peppermint goodness without the fuss of sticky wrappers.

A Seasonal Solution

For many families, candy canes are not just a treat but a fundamental part of holiday traditions, whether it's hanging them on the Christmas tree or stirring them into cups of hot cocoa. However, the act of opening those tightly wrapped confections often proves to be quite a challenge—especially when excitement and anticipation are at their peak during the festive season. Recognizing this seasonal conundrum, BRACH'S has created an innovative solution that simplifies the process while adding a fun factor to holiday festivities.

The Candy Cane Opener, designed with a patent-pending mechanism, is a first-of-its-kind tool specifically engineered to handle candy cane wrappers. Insert the straight end of the candy cane into the gadget, and with a simple pull, the wrap comes off seamlessly! This means more time enjoying your favorite peppermint flavors and less time wrestling with the packaging. Consumers will love this efficient, mess-free design that enhances the entire candy cane experience.

A Festive Dual Purpose

Additionally, it's not just a tool—it's also a holiday ornament! With approximately 60% of Americans utilizing candy canes as tree decorations, the BRACH’S Candy Cane Opener can be conveniently hung on the tree for easy access. This clever design not only makes for quick unwrapping but also beautifully complements your holiday décor.

Availability and Details

Starting November 17 at 7 p.m. ET, holiday enthusiasts can purchase the limited-edition Candy Cane Opener from TheCaneOpener.com for just $5 USD plus tax. Each opener will come boxed with a staple treat: a box of delicious BRACH'S® Candy Canes to ensure you can try out your new gadget right away. Don’t miss out on this limited-time offer as supplies are expected to go fast!

A Rich Legacy & Future Innovations

BRACH'S has been synonymous with quality holiday confections for over 120 years, making it America’s favorite candy cane brand. With a legacy built on deliciousness, the company continues to innovate, understanding not only the cherished traditions of their customers but also the necessity for ease during the bustling holiday season.

Kelly Peyser, the Director of BRACH'S and Seasonal Marketing at Ferrara Candy Company, shared, “For more than a century, BRACH'S Candy Canes have been a beloved part of holiday traditions. We understand the struggle of unwrapping them, which is why we created this limited-edition solution to make the experience faster and more enjoyable.”

A Sweet Return to Tradition

In addition to the launch of the Candy Cane Opener, BRACH'S will also make a festive splash at the 99th Macy's Thanksgiving Day Parade, marking its third consecutive year of participation. This year’s float, showcased as the “Palace of Sweets,” will feature a colorful candy Christmas tree and a towering gingerbread house, delivering holiday cheer as it parades through the streets of New York City.

BRACH'S Candy Canes are not just for nostalgic decorations—they are ideal for snacking, baking, and gifting, made with real peppermint oil. As you enjoy these festive treats, remember to share your moments by tagging @BrachsCandy on social media. To dive deeper into the world of BRACH'S, filled with recipes and more, visit brachs.com.

With inventions like the Candy Cane Opener, BRACH'S fortifies its position as more than just a candy brand; it is a facilitator of joyful holiday experiences that are sweetened with tradition, innovation, and a commitment to making every moment special.