#Japan #Tokyo #Kirei Style #Bizki #Fragrance Survey

Survey on Fragrance Ownership Among Women

A recent study conducted by Bizki, the operator behind the beauty and health information site Kirei Style, gathered insights from 2,000 women aged 20 to 59 across the country. The primary focus of the survey was to assess how many fragrances, including perfumes and body mists, these women own.

Key Findings

The findings revealed that a significant 59.2% of respondents reported they do not own any fragrances at all. This leaves approximately 40% of women with at least one fragrance in their possession. Among those who do own fragrances, the most common ownership is just 1 bottle (14.7%), followed by 2 bottles (9.1%). It suggests that many women prefer to select a few scents that resonate deeply with them. Interestingly, those owning 10 or more fragrances accounted for 3.7%, surpassing the 2.4% who claimed to own between 6 and 9. This indicates that there is a niche group of fragrance enthusiasts who enjoy amassing a larger collection.

Age-Based Trends

When analyzed by age, the data shows that the lowest percentage of women not owning fragrances was among those in their 20s, with 49.6% indicating they do own at least one fragrance. Additionally, this age group had the highest percentage, at 6.4%, claiming to possess 10 or more fragrances. This trend suggests that for younger women, fragrances may play an integral role in expressing their identity and adapting to their daily moods or fashion choices. Conversely, fragrance ownership seems to diminish with age; among women aged 50 and above, 66.2% reported having no fragrances.

Employment Status Insights

The survey also examined fragrance ownership concerning different employment statuses. The lowest rate of women without fragrances came from the self-employed or freelance category, where only 43.2% reported not owning any. This indicates that many in this group enjoy the freedom to indulge in fragrances in personal spaces like homes or individual offices without outside influences. In stark contrast, the stay-at-home mothers demonstrated the highest percentage of not owning fragrances at 65.9%, possibly due to concerns about scents interfering with household duties or family considerations.

Parenting Impact

Additionally, the presence of children impacted fragrance ownership, with those without children indicating a 57.7% rate of not owning fragrances, compared to 61.8% among parents. This slight difference may be attributed to the lifestyle changes that come with pregnancy and parenting, which often shift focus away from personal indulgence towards family priorities. However, the gap is relatively minor, hinting that many women, regardless of their parenting status, still harbor a desire to enjoy scents and express their femininity.

About Kirei Style

Kirei Style aims to empower women by providing a wealth of information on beauty, skincare, hair care, and overall wellness. Their mission is encapsulated in their slogan: “Your beauty today, your shine in ten years”. As part of their ongoing endeavors, they focus on both aesthetic and health-oriented content to bolster the growth of the beauty market.

For more information about Kirei Style, please visit:
Kirei Style Website

Company Profile

• - Company Name: Bizki Inc.
• - Location: 1F Shibuya Amflat, 6-7 Maruyama-cho, Shibuya-ku, Tokyo
• - Capital: 10,000,000 JPY
• - Website: Bizki

Through this detailed survey, Kirei Style continues to play a vital role in fostering awareness and discussions surrounding beauty and health preferences among women.