Revolutionizing BtoB Networks: Raccoon Group and Line Yahoo's New Partnership

Raccoon Group Amplifies BtoB Network with Line Yahoo Partnership

The Raccoon Group, under the leadership of President Ko Takagata, is actively advancing its "BtoB Network Initiative" by launching a strategic partnership with Line Yahoo Inc. This collaboration marks the first major step in synergetically combining external partner resources to further enhance the initiative.

Background and Objectives of the Partnership

Raccoon Group's guiding philosophy is centered around streamlining corporate activities for increased efficiency and convenience. To achieve this, the group offers comprehensive services across three primary sectors: e-commerce, payment solutions, and guarantees for corporate transactions. Meanwhile, Line Yahoo has established a robust platform known for its extensive user base, providing a wide array of solutions to businesses. Starting July 1, 2026, Line Yahoo will introduce a service named "News PR by Line Yahoo," which will allow businesses and organizations to publish press releases as news content on Yahoo! News.

One crucial payment method for this service will be through "Paid," a corporate inter-company payment solution developed by Raccoon Financial, a subsidiary of Raccoon Group. This alignment aims to expand the utilization of both companies’ services, clearly demonstrating the solidification of their collaboration.

Many small and medium-sized enterprises (SMEs) possess exceptional products and services but often lack the resources to adequately promote and expand their market reach. By integrating Raccoon Group's customer base and Line Yahoo's communication services, this partnership aims to elevate the visibility of SMEs, thereby facilitating their growth through enhanced connectivity and customer acquisition.

Overview of the Collaboration

Raccoon Group will roll out joint campaigns targeting businesses using its various services—such as Super Delivery, Paid, URIHO, and COREC—by promoting the utilization of Line Yahoo's "News PR by Line Yahoo". Businesses leveraging this service can expect improvements in brand recognition, customer engagement, and the overall visibility of their products and services.

Comments from Line Yahoo

Takahiro Kobayashi, Executive Officer and Head of Media SBU at Line Yahoo, emphasized the significance of supporting organizational communication through "News PR by Line Yahoo." He said, "By collaborating with Raccoon Group, we aim to assist organizations in reaching a broader audience, thus promoting superior products and services while fostering new customer relationships. Introducing 'Paid' as a payment option helps streamline the experience for our corporate clients. We anticipate that this partnership will bolster our ongoing efforts to enhance communication channels for businesses."

About ‘Raccoon BtoB Network Initiative’

The Raccoon BtoB Network Initiative seeks to leverage the extensive expertise in e-commerce, payment systems, and accounts receivable guarantee services amassed by Raccoon Group, in conjunction with vast transaction data and credit know-how. This initiative aims to create a supportive infrastructure for corporate activities.

By providing a unique credit validation method based on the group’s performance and credit information, Raccoon Group is working on establishing an environment where businesses can confidently engage in new transactions. The integration of services from external partners, as facilitated through partnerships like the one with Line Yahoo, seeks to enhance the functionalities offered, ensuring businesses have access to essential tools needed for success. Through this collaboration, Raccoon Group is broadening the value offered within the communication sector.

Going forward, Raccoon Group is committed to expanding its network while enhancing the value provided to its customers with specific focus on energizing BtoB activities and unveiling new business opportunities.

Reference

For more information about "News PR by Line Yahoo," please visit: News PR by Line Yahoo

Company Overview

Raccoon Holdings—Raccoon Holdings is dedicated to the philosophy of making corporate operations smoother and more convenient. It operates subsidiaries including Raccoon Commerce, which focuses on e-commerce, and Raccoon Financial, which provides financial and payment services.

CEO: Ko Takagata
Location: 1-14-14 Kakigara-cho, Chuo-ku, Tokyo
Established: September 1995
Capital: ¥1,877,096,000 (as of July 2025)
Stock Information: Listed on Tokyo Stock Exchange Prime Market, Stock Code 3031