Society Brands and Crunchi: A New Era in Clean Cosmetics and Skincare

Society Brands Partners with Crunchi to Revolutionize Clean Beauty

In a bold step towards enhancing its portfolio in the health and personal care sector, Society Brands recently announced its partnership with Crunchi, a brand celebrated for its commitment to clean cosmetics and skincare. This move not only strengthens Society's foothold in the beauty and wellness market but also leverages Crunchi's innovative approach to beauty, rooted in ingredient transparency and sustainability.

Crunchi: A Pioneer in Clean Beauty

Founded by Kelly Kreusler and Melanie Petschke, Crunchi has rapidly ascended in the beauty industry, advocating for clean, high-performance products free from harmful chemicals. The brand, entirely direct-to-consumer, focuses on delivering values that resonate with health-conscious customers—environmental sustainability and effective beauty solutions. Its dedication to empowering individuals through exceptional products has fostered a robust community of micro-influencer advocates, significantly contributing to its success.

In the words of Melanie Petschke, co-founder of Crunchi, “We’ve spent years carefully crafting a brand that reflects our personal values and commitment to health, sustainability, and performance.” This partnership with Society Brands is seen as an opportunity to scale their vision without compromising on quality or their core values.

A Growing Portfolio

This collaboration marks a significant addition to Society Brands’ expanding portfolio, which already includes other prominent names in beauty, wellness, and health. The company’s model prioritizes partnership, ensuring founders remain active in brand management while benefiting from the shared resources that Society offers. With Crunchi onboard, Society Brands aims to elevate its trajectory in the consumer market and meet the growing demand for clean and effective products.

Michael Sirpilla, CEO of Society Brands, expressed enthusiasm for the partnership: “Crunchi represents everything we look for in a brand—exceptional products, a passionate community, and founders who have built something truly meaningful.” The goal is to accelerate Crunchi's growth and enhance its operational capabilities while maintaining its unique brand identity.

A Commitment to Clean Beauty

Crunchi’s commitment to clean beauty extends beyond marketing slogans. The brand has set a new benchmark in the beauty industry by focusing on safe, clinically-proven ingredients delivered in sustainable packaging. Each product undergoes rigorous third-party testing for purity and holds certifications such as EWG VERIFIED™ and Leaping Bunny Certified cruelty-free. This dedication ensures that customers can trust the products on their skin without compromising their health or the environment.

In an industry often clouded by ambiguity regarding product ingredients and claims, Crunchi’s approach promotes a culture of transparency. By openly sharing its ingredient lists and sourcing practices, the brand empowers consumers to make informed choices about their beauty and skincare routines.

The Future of Clean Cosmetics

This partnership exemplifies a growing trend among modern consumers who prioritize health and sustainability in their purchasing decisions. Society Brands, with its emphasis on wellness and clean products, aligns perfectly with this shift. It underscores a broader industry movement that not only values product efficacy but also prioritizes environmental consciousness in the beauty sector.

With over $160 million in annual revenue attributed to the health and personal care sector, Society Brands positions itself as a formidable player in an evolving market. Nearly 85% of its revenue stems from direct-to-consumer channels, highlighting the increasing consumer preference for accessible and trustworthy health products.

To explore the offerings of Crunchi and learn how Society Brands is redefining the landscape of consumer products, visit www.crunchi.com and www.societybrands.com. Together, these companies are not just selling products—they are leading a movement towards conscious consumerism and clean beauty.

Conclusion

As the partnership between Society Brands and Crunchi continues to develop, it heralds an exciting future for clean cosmetics and skincare, ensuring that health-conscious consumers no longer have to choose between performance and sustainability. The beauty industry is set to witness a transformation that honors the planet while offering safe, effective products that thrive in today's conscious market.