Henkel's Smartwash™ Technology Revolutionizes Laundry at CES® 2025

Smartwash™ by Henkel: A Game Changer in Cleanliness

Henkel is making waves at CES® 2025 with the unveiling of its groundbreaking Smartwash™ technology, a revolutionary AI-powered detergent dosing system designed for washing machines and dishwashers alike. This innovative approach is set to redefine the consumer laundry experience by eliminating the guesswork involved in detergent use.

The Smartwash™ system, which utilizes cartridge-based detergent dosing, ensures that the right amount of detergent is used at the optimal time throughout the laundry or dishwashing cycle. This advancement in appliance technology is paired with Henkel's launch of its new products, Persil® Smartwash and Somat® Smartwash, targeting the European market beginning in 2025.

Frank Meyer, Senior Vice President and Head of Research and Development at Henkel Consumer Brands, expressed enthusiasm about the potential of Smartwash™. He highlighted, "Our Smartwash concept leverages Henkel's chemical expertise, our understanding of consumer needs, and our ability to innovate alongside advancements in AI technology. This collaboration with industry partners marks a critical turning point. With Smartwash™, we aim to transform the landscape of laundry and dishwashing by enhancing performance, convenience, and minimizing environmental impact."

During live demonstrations at CES, Smartwash™ captured the attention of industry leaders, resulting in numerous partnership discussions. Potential partners praised Henkel for its ability to combine cutting-edge disaggregation technology with sophisticated algorithm-driven dosing, paving the way for unparalleled efficiency and effectiveness in cleaning.

Moreover, research indicates that many consumers still seek improved solutions for laundry care. A significant portion of individuals (71%) is unsure about which detergents to use, and 57% struggle with proper dosing. Smartwash™ simplifies these challenges by determining ideal wash settings for every load, resulting in less effort, reduced waste, and heightened performance.

In excitement, Dorothée Boivin, Vice President of New Business and Homecare, emphasized their mission to innovate the overall user experience. "Laundry has long been viewed as a tedious household chore fraught with challenges. Together with our partners, Smartwash™ aims to reinvent this experience, setting a new standard for cleanliness while offering a personalized solution that resonates with today’s consumers."

Building on the strong momentum from CES, Henkel plans to showcase Smartwash™ technology at additional industry events, including the upcoming American Cleaning Institute Annual Meeting in Orlando, Florida. Companies interested in exploring partnership opportunities with Henkel are encouraged to reach out via email at [email protected].

About Henkel

Established in 1876, Henkel maintains a leading position in both industrial and consumer markets with its innovative products, brands, and technologies. The company’s Adhesive Technologies division is the global leader in adhesives, sealants, and functional coatings. Henkel also holds a strong market position in consumer brands, particularly within detergents, home care products, and hair care across multiple categories globally. In 2023, Henkel reported sales of over €21.5 billion and an adjusted operating profit of approximately €2.6 billion. The company's shares are listed in Germany's DAX index. With a commitment to sustainability, Henkel has set clear goals for environmental responsibility, reflected in its diverse team of approximately 48,000 employees worldwide, all driven by shared values and a common goal: "to be pioneers for the good of future generations." For more information, visit www.henkel.com.