#United States #New York #Korean Skincare #Haruharu Wonder #Vegan Formulas

Haruharu Wonder Takes Skincare to Target Stores Nationwide

The celebrated Korean skincare brand, Haruharu Wonder, known for its gentle, science-driven formulas, is set to expand its reach across the United States, as it officially launches in Target stores and on Target.com. This growth represents a new milestone for the award-winning brand, which has quickly captured the hearts of a global audience, especially among Gen Z consumers.

Founded by Jae Won Jeong, Haruharu Wonder focuses on creating skincare that transcends mere beauty routines, emphasizing daily rituals that nourish both skin and spirit. The brand's philosophy is rooted in the Korean expression "haruharu," which translates to "day by day." It encourages users to take a moment for themselves amidst their bustling schedules, aligning perfectly with the growing trend of self-care in today’s fast-paced world.

The Science Behind the Beauty

Haruharu Wonder prides itself on utilizing advanced fermentation technology developed in its unique in-house lab. The brand's signature ingredient, black rice, undergoes a meticulous fermentation process lasting over 400 hours, vastly enhancing its antioxidant properties. This makes their formulations 16 times more effective than those using traditional white rice. For those with sensitive skin, this approach is especially beneficial, as the formulas offer both gentleness and efficacy.

Moreover, Haruharu Wonder leverages a proprietary Ultra-Deep Technology delivery system, which ensures that all the beneficial ingredients penetrate the skin effectively, enhancing overall skin health over time. The use of vegan, cruelty-free, and fragrance-free products means that everyone can enjoy these skincare solutions without worry.

A Sustainable Approach to Skincare

The commitment to sustainability and empathy is evident in every aspect of Haruharu Wonder’s products. From packaging designed with braille to their gentle curvature for easy opening, the brand is dedicated not only to skincare but also to creating inclusive experiences. All formulations include upcycled ingredients, reinforcing their mission to be environmentally conscious while also providing high-quality skincare.

Product Spotlight

Target will stock a carefully selected range of Haruharu Wonder products that cater to various skin needs. Highlights include:

• - Black Rice Moisture Cleansing Oil - $15.99
• - Black Rice Triple AHA Gentle Cleansing Gel - $13.99
• - Black Rice Hyaluronic Toner - $13.99
• - Black Rice Probiotics Barrier Essence - $19.99
• - Black Rice 5 Ceramide Barrier Moisturizing Cream - $19.99

All these products promise to restore, hydrate, and protect the skin barrier, allowing consumers to invest in their skin health without breaking the bank. Importantly, all items are offered at prices under $25, making high-quality skincare accessible for everyone.

The Future of Haruharu Wonder

As Haruharu Wonder steps into Target shelves across America, the brand is not just expanding its market presence but also reinforcing its core belief—that skincare rituals should be joyful, intentional, and an integral part of self-care practices. By encouraging individuals to take time out for themselves, Haruharu Wonder is reshaping how skincare is perceived, turning it from a mundane obligation into a celebratory, enriching experience.

With the launch at Target, Haruharu Wonder continues to embrace its mission of spreading beauty, joy, and wonder with every product.