Introducing the GAME SHOW EXPERIENCE: A Revolutionary Omnichannel Game by Scientific Games
Scientific Games, a prominent leader in the lottery and gaming sector, has unveiled its latest innovation - the
GAME SHOW EXPERIENCE. This enthralling omnichannel Linked Game is designed around beloved television game shows that resonate deeply with both casual and avid players. By merging technology with entertainment, Scientific Games aims to elevate player experiences while driving engagement and excitement.
A Glimpse into the GAME SHOW EXPERIENCE
The GAME SHOW EXPERIENCE draws inspiration from three of Fremantle's most recognizable TV game shows:
THE PRICE IS RIGHT,
FAMILY FEUD, and
PRESS YOUR LUCK. Each of these shows is renowned for its high-energy gameplay and thrilling moments, making them perfect candidates for this innovative gaming platform.
- - THE PRICE IS RIGHT has captivated audiences for over 50 years, holding the title of the longest-running game show. Its acclaimed format and the suspense of bidding combined with the charm of iconic host Bob Barker have made it a classic.
- - FAMILY FEUD, celebrating an impressive 50 years in 2026, remains the top-rated show among adults aged 25-54, showcasing the dynamic and entertaining rivalry between families as they compete for prizes.
- - PRESS YOUR LUCK brings forth a mix of strategy and chance, with players aiming to outsmart their opponents to secure victory in exciting challenges.
The GAME SHOW EXPERIENCE offers participants the chance to win thrilling prizes instantly or enter a second chance to win an exclusive experiential prize package. The highlight for winners will be a fully immersive five-day trip to Los Angeles, where they will attend a live taping of
THE PRICE IS RIGHT as honored guests.
Connecting Players with Memorable Moments
Scientific Games understands the power of nostalgia and how these classic game shows have influenced generations of viewers. Tina Hoover, VP of Licensing for Scientific Games, emphasized the tremendous appeal these brands hold for lottery players. She stated, "The incredibly broad and sustained appeal of these classic TV game show brands makes the GAME SHOW EXPERIENCE a perfect promotion for lottery, bringing to life the surprise, joy, and wins that players love in game shows."
As part of its commitment to providing unique experiences, Scientific Games conducted a national consumer study that highlighted the immense popularity of these three game shows. The results showcased exceptionally strong scores in awareness, likability, and purchase intent, showing they are well-positioned to engage players and drive lottery sales.
Expanding the Linked Games Portfolio
Continuing the momentum from their previous successful event,
THE SEVEN KINGDOMS EXPERIENCE in Napa, California, where nearly 100 winners from various states participated, Scientific Games is committed to creating exciting opportunities for players. Their pioneering effort in Linked Games started in 2007 and has generated a combined retail value exceeding
$6.6 billion through a variety of unique prize opportunities themed around popular shows like
DEAL OR NO DEAL and
WILLY WONKA – THE CHOCOLATE FACTORY.
With a robust portfolio of over 100 licensed brands, Scientific Games delivers both retail and digital games, technology, analytics, and services to 150 lotteries across 50 countries. This expansive reach ensures that players everywhere can be part of the excitement that the GAME SHOW EXPERIENCE promises.
Conclusion
The GAME SHOW EXPERIENCE stands to redefine player engagement by blending the worlds of gaming and popular television seamlessly. With its launch, Scientific Games not only aims to attract new players but also to create lasting memories through thrilling entertainment and the potential for significant cash rewards. As they continue to innovate, it will be exciting to see how the landscape of interactive gaming evolves to embrace experiential interactions like this.
To learn more about the GAME SHOW EXPERIENCE and how to participate, visit the official Scientific Games website. Join in the excitement that blends entertainment, nostalgia, and an opportunity to win life-changing prizes!