#Japan #Tokyo #Haneda Airport #FICC #Brand Creation

Exploring Brand Creation with Personal Sentiments at Haneda Airport

On June 25, 2025, FICC, a leading branding marketing agency based in Tokyo, will participate in a unique co-creation program named 'KNOT HANEDA,' organized by the Haneda Future Research Institute. This special session, hosted at 'Wakuraba,' a café located within the second terminal of Haneda Airport, focuses on brand creation rooted in the personal sentiments of individuals. The event aims to connect people, regions, and the world, making the airport a symbol of convergence for various cultures and ideas.

Theme of the Event

The primary topic discussed at this event will be 'Brand Building with Future-oriented Thinking Based on Personal Sentiments.' FICC aims to explore how reinterpreting the thoughts and beliefs of those involved can lead to innovative value creation amidst the challenges faced by brands in a rapidly changing environment. Attendees will engage in discussions and workshops designed to uncover insights for shaping future brands.

Key Highlights of the Event

1. A Hub of Connection: Haneda Airport

Haneda Airport serves as the ideal venue for this event, embodying the intersection of regions and cities, Japan and the world, connecting people and information. FICC will share its visions for the future of branding from this strategic location, which plays a crucial role in local revitalization, tourism development, cultural outreach, and business innovation.

2. Practical Insights on Brand Building

FICC has spent over two decades working on structuring the 'sentiments' embedded in corporate and regional brands and connecting them to societal significance. This session will not only provide concrete case studies but also delve into methodologies for creating value from a future-oriented perspective.

3. Engaging with Personal Sentiments through Workshops

The latter part of the event will feature a mini-workshop where participants will reflect upon their own thoughts and sentiments. By introducing sample content from previous branding workshops conducted by FICC at Haneda Airport, attendees will be encouraged to engage in meaningful dialogues regarding their personal experiences and future brand ideas.

Event Details

• - Title: Talking about Brand Creation Inspired by Personal Sentiments with FICC
• - Date: June 25, 2025 (Wednesday) from 5:00 PM to 7:00 PM (Check-in starts at 4:30 PM)
• - Venue: 'Wakuraba,' Located at the 1st-floor arrival lobby of Haneda Airport's Terminal 2, near gates 5-6 (Public Area)

Wakuraba Official Website
Instagram Page

• - Speakers: Yu Morita (Creative Director at FICC) and Saori Muranaka (Context Designer at FICC)
• - Fee: 3,000 JPY (tax included, cash payment on-site)
• - Capacity: Limited to the first 20 participants
• - Benefits: Attendees will enjoy complimentary beverages and snacks available at Wakuraba.
• - Registration: Please register for a free ticket via Peatix

Peatix Event Page
Registration deadline: June 23, 2025, by 23:59.

Speaker Profiles

Yu Morita - Creative Director at FICC

With a background in directing commercials, films, and music videos, Yu Morita joined FICC to transform brand cores into compelling narratives that resonate emotionally.

Saori Muranaka - Context Designer at FICC

Having gained international marketing strategy experience before joining FICC, Saori Muranaka specializes in designing and translating the 'meaning' of brands and regions through a multicultural lens and artistic philosophy.

About FICC

FICC is a branding marketing agency dedicated to creating social significance around brands, promoting sustainable business growth through innovative branding strategies. We support corporations and brands in overcoming challenges by bridging the gap between brand intentions and the sentiments of those connected to them. FICC is also engaged in collaborative projects across diverse sectors to realize a better society.

About the Organizer

The Haneda Future Research Institute is a group company of the Japan Airport Building Company, responsible for the management and operations of Haneda Airport Passenger Terminal. It focuses on connecting people and regions to create new business and branding values, while also contributing to community development, tourism, and the promotion of art and culture.