#Japan #Sapporo #Shiroi Koibito #Ishiya #Snuffles

Introduction to Shiroi Koibito Cheesecake

The popular Japanese confectionery brand Ishiya Confectionery Co., headquartered in Sapporo, is ready to delight dessert lovers with their latest addition to the Shiroi Koibito cake series: the Shiroi Koibito Cheesecake. Pre-launch sales will kick off at the Hokkaido Product Expo on April 23, 2025, at Matsuzakaya Ueno and Matsuzakaya Nagoya stores, with a wider release scheduled for May 1, 2025, across Hokkaido and online. This release follows the significant success of the Shiroi Koibito roll cake, which debuted last year and quickly became a staple souvenir from Hokkaido.

A Sweet Collaboration

What makes the Shiroi Koibito Cheesecake particularly special is its collaboration with the renowned Hakodate confectionery brand, Snuffles, returning after a three-year hiatus. This third collaborative effort brings together the best of both brands, utilizing Ishiya's signature white chocolate and Snuffles’ expertise in cheese-based desserts.

The cheesecake features a light yet rich batter infused with delicious white chocolate from Ishiya. To add a touch of whimsy, the cake is topped with a fluffy sponge that resembles falling snowflakes, creating an inviting visual appeal. The decadent combination of creamy cheese made from Hokkaido milk and Ishiya's high-quality white chocolate promises to melt in your mouth, providing a luxurious taste experience.

As you take a bite, the cheesecake evokes the beauty of Hokkaido’s winter landscape, complete with gently falling snow. This dessert is not just a cake; it's a representation of the feelings and dedication both brands have towards their Hokkaido roots and the quality ingredients sourced from the region.

A Celebratory Milestone: Shiroi Koibito Roll Cake

Coinciding with the launch of the cheesecake is the impending one-year anniversary of the highly popular Shiroi Koibito Roll Cake. Notably sold out during the Hokkaido Product Expo, this delightful treat is adored for its soft cream flavored with Ishiya's white chocolate enveloped in a moist sponge, striking a visual reminiscent of Hokkaido's snowfields. Each bite reveals a creamy and rich flavor that lingers, making it a favorite for tourists and locals alike.

Product Details

Shiroi Koibito Cheesecake

• - Price: 896 JPY (including tax)
• - Content: 2 pieces
• - Release Dates:

- April 23: Hokkaido Product Expo (pre-sale)
- May 1: Available at Ishiya's online shop, Shiroi Koibito Park, Ishiya stores in Hokkaido, New Chitose Airport
- June 13: Sold in various souvenir shops across Hokkaido

Shiroi Koibito Roll Cake

• - Price: 1,890 JPY (including tax)

- With cooler box: 2,160 JPY (including tax)

• - Content: 1 piece

Where to Buy

Hokkaido Product Expo

• - Locations: Matsuzakaya Ueno and Matsuzakaya Nagoya
• - Event Dates: April 23 to May 6

Online Store

• - Ishiya Online Shop

In Hokkaido

• - Shiroi Koibito Park Shop Piccadilly
• - Ishiya Official Stores (Sapporo Odori Main Store, Daimaru Sapporo Store, Sapporo Tokyu Department Store, Marui Imai Sapporo Store, Ario Sapporo, Aeon Mall Asahikawa Station) Note: Sapporo Tokyu will only ship, no in-store sales.
• - New Chitose Airport shops and various souvenir shops.

Get ready to indulge in these iconic desserts that celebrate the flavors of Hokkaido and the spirit of Japanese confectionery craftsmanship!