#Japan #Tokyo #Philips #Kento Kaku #i9000 Prestige

Philips Electric Shaver Product Launch Event

On June 3, 2025, Philips Japan held a spectacular launch event for their new electric shaver model, the Philips i9000 Prestige Ultra. This occasion not only marked the unveiling of an advanced grooming device but also featured popular actor and producer Kento Kaku, who was appointed as the new ambassador for Philips electric shavers. Kaku took the opportunity to share his impressions of the product, anecdotes from the recent commercial shoot, and his future aspirations.

A Two-Part Launch Experience

The event was organized in two parts. The first segment saw three representatives from Royal Philips visiting Japan to deliver presentations. Vidyut Kaur, Head of Growth Region for Philips Personal Health, outlined how the company leverages innovative technology to enhance health and well-being. Mike McKinney, Leader of the JAPAC Zone for Royal Philips, made a significant announcement by presenting the Philips i9000 Prestige Ultra, marking its premiere in Japan.

Following their presentations, Vivian Sattas, Business Category Leader of Shavers at Royal Philips, introduced the technological advancements embedded in the new product. Concluding the first part of the event, Rie Yamazaki, Head of Philips Japan's Personal Health Division, provided insights into the promotional strategies for the new shaver. Kento Kaku's debut commercial aired, setting the stage for the second half of the event, which included an engaging talk session featuring Kaku himself.

An Ambassador's Joy

When discussing his appointment as the new ambassador for Philips electric shavers, Kaku expressed feelings of maturity and fittingness for the role, saying, "I always envisioned Philips shavers as products for sophisticated adults, so I am genuinely pleased to step into this role." He praised the Philips i9000 Prestige Ultra, stating, "It is incredibly lightweight and the head fits securely on my sensitive skin, making it easy to shave. This performance aligns perfectly with my vision of becoming a more refined individual."

Behind the Scenes: A Dynamic Shoot

Reflecting on the shooting of the brand's new commercial, Kaku recalled the vigorous running scenes, stating, "I must have run more than ten times! Adjusting my distance from the camera while running proved surprisingly challenging; it felt akin to filming an action scene. Nevertheless, it was immensely enjoyable." He highlighted the commercial's contrasting elements: moments of stillness while shaving and the energetic running scenes, sharing that it created a unique filming experience. Kaku mentioned, "There was a strange blend of relaxation intertwined with a sense of tension."

A Unique Role as Himself

In a departure from traditional roles, Kaku portrayed himself in the new commercial. "I usually play characters in various roles, so being portrayed as Kento Kaku felt a bit embarrassing but liberating. It was refreshing to be myself in front of the camera."

When asked about his future dreams, he spoke about his dedication to learning English and expressed a burgeoning desire to tackle international projects, saying, "My ambition to work overseas has been intensifying, and I feel like I am at the peak of that aspiration."

Ultimately, Kaku commented on the commercial's narrative: "The video conveys a message about grooming oneself and propelling towards one's next stage. I hope many folks will take the time to watch it."

Overview of the New Product

Philips Japan has long been dedicated to improving health and well-being through innovative technology since its founding in 1953. Their new Philips i9000 Prestige Ultra shaver not only exemplifies cutting-edge design but also aligns with the company's mission to enhance the quality of life of consumers. As the world-leading health technology corporation, Philips continues to address health challenges in Japan, where over 2,000 employees operate across approximately 70 locations.

For further details, please visit Philips Japan and Royal Philips.