#Japan #Tokyo #Isetan Shinjuku #Horse Oil #Thank You Ba Yu

Thank You Ba Yu Pop-Up Event in Isetan Shinjuku

From May 6 to May 12, the esteemed horse oil skincare brand, Thank You Ba Yu, is hosting a limited-time pop-up at the Isetan Shinjuku store. This event is aimed at introducing an effective skincare regimen ahead of the summer UV season. Notably, the event will run concurrently at the Shizuoka Isetan as well.

Focusing on Your Skin's Needs

As we approach the sun-drenched summer months, protecting and nourishing your skin is crucial. Thank You Ba Yu emphasizes the importance of keeping the skin hydrated and in optimal condition. The brand carefully selects essential elements for skincare, promoting a straightforward yet effective routine utilizing 100% raw horse oil and horse placenta essence.

Simple Care Routine with Horse Oil and Placenta Essence

The heart of the pop-up lies in the straightforward care routine using the combination of 100% raw horse oil and horse placenta essence. After cleansing, users can apply the raw horse oil as a booster followed by the placenta essence, presenting an easy-to-follow skincare step that fits seamlessly into daily routines.

What is 100% Raw Horse Oil?

The 100% raw horse oil is a pure oil derived exclusively from the mane of horses. Renowned for its moisturizing properties, it works to soften the skin and helps subsequent skincare products absorb more efficiently. Despite the concerns some have regarding 'oiliness', this product is light and easy to use even during the day, making it perfect for daytime skincare routines. Thank You Ba Yu suggests incorporating the raw horse oil before applying sunscreen for effective year-round UV protection.

Limited Edition Summer Skincare Set

During the pop-up, customers can purchase an exclusive summer skincare set, which includes two fundamental items along with a convenient mist toner that hydrates the skin easily, even over makeup. This summer set is available at a limited-time discount of 10% off, with a free mist toner entailed.

Summer Skincare Set Contents

• - 100% Raw Horse Oil (50g)
• - Horse Placenta Essence (30ml)
• - Raw Horse Oil Mist Toner (8ml)

Price: 13,860 JPY (tax included)

Event Details

• - Location: Isetan Shinjuku, 5th Floor, Bed, Bath & Powder Room
• - Dates: May 6 (Wed) – May 12 (Tue)
• - Opening Hours: As per store schedule

Note: The same event will also be available in Shizuoka Isetan during this period.

In-Store Hydration Experience

Visitors can participate in an 'instant hydration' experience at the booth, where they will get to try products such as horse oil soap, 100% raw horse oil, and horse placenta essence. This engagement is an excellent way for customers to experience the moisturizing benefits firsthand.

The Story Behind Thank You Ba Yu

Founded by horse oil beauty expert Keiko Okada at the age of 54, Thank You Ba Yu emerged from personal experiences of severe burns and ongoing skin challenges. Discovering the benefits of horse oil from the mane reignited her quest for effective skincare solutions. Initially starting as a small cart, she has since grown this brand alongside her child, establishing strong bonds with customers.

The pop-up marks a significant milestone for the brand, representing a cherished platform where they can engage directly with customers while sharing their dedication to natural skincare.

The story of the brand and its inception is beautifully captured in an Instagram video, highlighting the values and philosophy behind Thank You Ba Yu.

Celebrating Mother's Day

In celebration of Mother's Day on May 10, Thank You Ba Yu aims to provide moments for mothers and daughters to connect over their daily skincare routines. The brand encourages deeper bonds through shared experiences, and all guests are warmly invited to partake in this unique opportunity.

For more information, visit their official homepage and Instagram.