#Japan #Hokusai #Romero Britto #Shibuya, Tokyo #SAKE HUNDRED

A Unique Collaboration Between SAKE HUNDRED and Romero Britto

SAKE HUNDRED is set to unveil an extraordinary limited edition sake on November 5, 2025, in collaboration with the celebrated pop artist Romero Britto. This exclusive release echoes the iconic artwork from Katsushika Hokusai’s "Thirty-Six Views of Mount Fuji," particularly the famous piece known as "The Great Wave off Kanagawa." With only 100 bottles available worldwide at a price of 1 million yen each, this partnership strives to elevate the cultural significance of Japanese sake around the globe.

The Artistic Vision of Romero Britto

Romero Britto, hailing from Brazil and based in Miami, is renowned for his vibrant use of colors and dynamic compositions that convey messages of love, hope, and happiness. His art has graced exhibitions in over 120 countries, including the Louvre, and he has collaborated with various high-profile events, such as serving as the official artist for the 2010 FIFA World Cup and as an ambassador for the 2016 Rio de Janeiro Olympics. Through this collaboration with SAKE HUNDRED, Britto seeks to illuminate and energize people’s spirits, resonating with SAKE HUNDRED's mission of enriching lives through excellence in sake.

A Tribute to Hokusai

The art piece that adorns this special edition sake is titled "The Greatest Wave," a tribute to Hokusai’s famed print. Measuring 76.2 cm x 60.96 cm, this limited edition artwork utilizes diamond dust to enhance the lively motion and energy of the crashing waves depicted. Britto’s reinterpretation incorporates his signature sun motif, adding a fresh, modern twist to Hokusai’s classical representation. This collaboration stands as a testament to the fusion of traditional Japanese culture with contemporary artistry, highlighting the shared values of creativity and craftsmanship.

Introducing 百光 (Byakko) Vintage

Accompanying the exquisite artwork, the sake featured in this collaboration is the flagship vintage, "百光 (Byakko)." With only 100 bottles produced, this vintage is a rare gem, carefully crafted from organically grown Dewasansan rice and aged over five years. It represents SAKE HUNDRED’s commitment to delivering unparalleled quality and flavor. The sake is meticulously polished to an 18% rice milling ratio to ensure the rich flavors and delicate sweetness of the rice are at their peak.

This vintage of Byakko is particularly noteworthy as it reflects the brand’s dedication to not just conventional sake production but also the meticulous aging process, combining low temperatures and ice temperatures to create a complex tasting experience that captures both clarity and depth.

Exclusive Benefits for Customers

Customers purchasing the "百光 ROMERO BRITTO - Hokusai Edition -" will receive a signed and serial-numbered guarantee card and an ornate framed label featuring Britto’s artwork. Additionally, buyers will be invited to an exclusive pairing dinner planned for the summer of 2026, where they can enjoy specially curated courses paired with SAKE HUNDRED’s other vintage sakes.

Commitment to Cultural and Economic Growth

SAKE HUNDRED aims to contribute significantly to both cultural and economic aspects of the Japanese sake industry. Recent studies from the Agency for Cultural Affairs showcase the growth of Japan's art market, showing an 11% increase in total sales, significantly outpacing global growth. This upward trend highlights the potential for collaborations between brands like SAKE HUNDRED and cultural icons such as Britto to enhance the overall value and appreciation of sake.

Conclusion

The partnership between SAKE HUNDRED and Romero Britto exemplifies a creative synergy that bridges traditional Japanese culture with contemporary art. By offering an exclusive and limited premium product, both the sake and the artwork serve as powerful tools for cultural exchange and appreciation, illuminating the potential of the art and beverage worlds coming together. As SAKE HUNDRED continues to forge paths in the sake market, it remains committed to enriching the consciousness and experiences of people everywhere, blending culture, art, and exceptional sake into one beautiful offering.