BRP Opens Its First European Flagship Store in Paris, Showcasing Innovation in Powersports

BRP Expands Its European Presence with a New Flagship Store in Paris

BRP Inc., the global leader in the powersports industry, proudly announced the grand opening of its first flagship store in Europe, strategically located in the heart of Paris. This exciting new retail space, in partnership with Canadian Motors, signifies BRP’s commitment to expanding its operations in the continent and creating an interactive customer experience.

Located at 8 Boulevard du Montparnasse, the store covers an impressive area of 144 square meters, effectively merging sales, experience, and demonstration into one innovative environment. "This flagship store marks a significant milestone for BRP in Europe," stated Steve Pelletier, BRP’s International VP and General Manager. He emphasized that this location not only enhances their visibility in the French market but also strengthens their long-term investment ambitions across Europe.

Showcasing the Latest in Electric Motorcycles

One of the highlights of the store is the display of BRP’s latest electric motorcycle line, featuring the Can-Am Pulse and Can-Am Origin. Both motorcycles are powered by BRP’s advanced Rotax E-Power technology, ensuring an exhilarating performance combined with sophistication and style. Riders can now relish a smooth and responsive ride, whether navigating city streets or exploring rugged terrains.

The Can-Am Pulse

The Can-Am Pulse, designed specifically for urban energy, is an agile naked bike ideal for daily commuters. Adorned with a large 10.25-inch touchscreen featuring Apple CarPlay, it facilitates effortless navigation as well as connectivity for riders. It introduces an Active ReGen system, enhancing deceleration and recharging the battery during rides—a perfect fit for the bustling lifestyle of Parisians.

The Can-Am Origin

For those seeking adventure beyond urban landscapes, the Can-Am Origin delivers. It embodies the adventurous spirit, equipped with off-road capabilities and a high ground clearance. This model shares the technological features of the Pulse but incorporates enhancements like a terrain mode and an upgraded suspension system, making it a robust ally for weekend escapades.

The Versatile Can-Am Canyon

In addition to its motorcycles, the store will present the Can-Am Canyon, the latest addition to BRP's three-wheel collection. This versatile vehicle is suitable for everything from quick countryside trips to extended journeys on uncharted paths. With a strong emphasis on comfort and performance, the Can-Am Canyon promises to redefine three-wheel riding.

Marketing and Community Engagement

BRP's collaboration with Canadian Motors, which already runs three motorcycle dealerships in France, reflects its strategic approach to customer engagement. The company plans to support Canadian Motors through various marketing initiatives to drive foot traffic and enhance brand visibility.

Currently, BRP operates over 450 dealerships across the EMEA region, and the opening of this flagship store is expected to bolster its regional growth efforts greatly. The shift toward electric vehicles, coupled with the establishment of this flagship location, highlights BRP’s dedication to innovation and meeting the evolving demands of today’s consumers.

In summary, BRP’s flagship store in Paris not only serves as a retail outlet but also as a hub for the powersports community, inviting enthusiasts and casual riders alike to experience the thrill of the ride. With its commitment to excellence, BRP is set to lead the way in the electric motorcycle revolution across Europe. As the company continues to unfold its plans for the future, one thing remains certain: the open road awaits those who dare to ride.

Closing Thoughts

With the unveiling of this new flagship store, BRP solidifies its position as a premier player in the powersports industry, ready to meet the diverse needs of its customer base while embracing the shift towards sustainable, electric mobility solutions. This grand opening is not just a retail experience; it’s the beginning of a new chapter for BRP in Europe.