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Ureru Net Advertising and Japan IT Association: A Strategic Partnership for AI

In a significant move towards harnessing artificial intelligence (AI) for business growth, Ureru Net Advertising Group (stock code: 9235) has announced a strategic partnership with the Japan Information Technology Association. This collaboration aims to leverage AI and data science to refine marketing, e-commerce, and mergers and acquisitions (M&A) operations, ultimately enhancing corporate value.

The partnership will combine Ureru’s expertise in direct marketing, D2C (direct-to-consumer), and e-commerce with AI agents and international standard coding platforms researched by the Japan IT Association. The focus will be on developing new business models that aim to boost revenue, profit, productivity, and overall corporate value through data-driven approaches.

1. Background of the Partnership

In the rapidly evolving generative AI landscape, merely having advanced AI technology is not sufficient; it is crucial for companies to connect their proprietary data and industry insights with AI agents. This integration is essential for translating vast amounts of data related to advertising, e-commerce, D2C, and M&A into actionable intelligence for improved sales and productivity.
Together, Ureru Net Advertising and the Japan IT Association plan to create a framework that relates AI capabilities directly to business outcomes.

2. Merging 'Selling Mechanisms' with AI Agents

Ureru Net Advertising will blend its wealth of knowledge in direct marketing with AI solutions. By analyzing customer data, product details, advertising metrics, and market trends, AI will help facilitate a seamless transition from customer analysis to product categorization, demand forecasting, advertising optimization, and enhanced customer acquisition and lifetime value (LTV). This synergy aims to elevate marketing efforts and productivity substantially.

Moreover, the partnership will explore AI applications beyond e-commerce and D2C, including company evaluations, candidate searches for M&A, and due diligence processes.

3. International Standard Codification and AI

By integrating the United Nations Standard Products and Services Code (UNSPSC) developed by the Japan IT Association with AI technology, the partnership seeks to classify product, service, and market data accurately. This standardized coding will enable AI to better interpret and process the vast amounts of data from different industries, leading to a more streamlined use of disparate data sets.

4. Data Science AI Research Management Assistant

The strategic alliance will also employ a 'Data Science AI Research Management Assistant'. This tool will support various business processes, from theme setting and information gathering to market analysis and decision-making, all facilitated by AI capabilities.
This initiative aims to create a new research and management support ecosystem where human and AI collaboration thrives.

5. AI Tripartite Accounting for Intangible Assets

One particular area of focus is the exploration of 'AI Tripartite Accounting', which aims to quantify and visualize intangible assets, such as data capital, knowledge capital, and ESG-related resources. By establishing this third type of accounting, the partnership intends to reframe AI investments as future value-generating assets.

6. Evolving into AI Native Enterprises

The collaboration aims to not only streamline routine tasks but also enhance knowledge-based operations such as research, analysis, and decision-making. By fostering an environment conducive to higher-value tasks, the partners aspire to increase productivity and profitability on a per-employee basis.

7. Future Developments

Looking ahead, both organizations will explore various joint research opportunities in fields such as AI agents, data science, direct marketing, and international standard coding. Additionally, there will be plans to collaborate with universities and research institutions, financial entities, and both domestic and international AI firms.

The partnership aims to transition companies from merely adopting AI technology to integrating AI as a core component that drives profits and enhances corporate value.

Ureru Net Advertising Group aims to integrate insights from real business applications in marketing, e-commerce, and M&A with AI and data science capabilities to create new revenue opportunities and positively influence corporate value over the long term.

8. About Japan Information Technology Association

• - Name: Japan Information Technology Association
• - Location: 4-6-3 Konan, Minato City, Tokyo
• - Chairman: Sato Masuda
• - Mission: Research and promote initiatives in AI, data science, AI agents, and international standard coding.
• - Website: Japan Information Technology Association

9. Impact on Financial Performance

While the partnership is not expected to have any significant impact on the consolidated results for the fiscal year ending July 2027, any substantial developments from joint research or commercialization will be promptly communicated to stakeholders.