#USA #Toronto #Spin Master #MINISO #Toca Boca

MINISO and Toca Boca: A Unique Collaboration

In a remarkable partnership set to delight fans around the world, MINISO, a prominent lifestyle brand, is teaming up with Spin Master's Toca Boca, a digital gaming studio based in Sweden, to bring the vibrant universe of Toca Boca to physical life. This exciting collaboration aims to launch a distinctive collection of lifestyle products that will be available in over 200 MINISO stores across the United States on May 1, 2026.

The Product Line: Engaging and Playful

The new range will comprise an assortment of enticing items, including plush toys, collectibles, tech accessories, and stationery. Designed to reflect the playful aesthetic that Toca Boca is known for, these products vow to bring joy and creativity to tweens and young players alike. From adorable plush figures to handy tech accessories, there's something for every fan of the beloved digital playground.

Experiencing Toca Boca in Real Life

Fans won’t just find products on the shelves; they can anticipate immersive experiences within MINISO stores. The launch strategy includes life-size character cutouts for photo opportunities, interactive window displays that invite curiosity, and uniquely designed endcaps that catch the eye. Furthermore, a dedicated membership email campaign intends to deepen the connection with Toca Boca's audience, enriching their shopping journey with special promotions and updates.

Maryellen Zarakas, Spin Master's SVP of Global Consumer Products, expresses her enthusiasm, stating, "MINISO's incredible reach and unique retail experience make it the perfect partner to bring the playful, free-spirited world of Toca Boca to life. Our debut collection is designed to allow fans to be as creative off-screen as they are on-screen, blending imagination and playfulness while staying true to Toca Boca's mission of giving tweens endless ways to express themselves."

Toca Boca’s Impact in the Digital Realm

Founded in 2011, Toca Boca has made a remarkable impact in the world of digital games, with their flagship app, Toca Boca World, leading the charge. Serving approximately 60 million young players each month, Toca Boca provides a secure and imaginative space for kids to explore in a world where they have the creative freedom to build their unique playgrounds. With over 1.1 billion downloads of their apps across various platforms, Toca Boca has transformed how children engage with games, focusing on creativity and exploration.

The collaboration with MINISO not only signifies a merger of retail and digital realms but highlights the importance of creating enriching spaces for children to be expressive. Toca Boca aims to extend its mission beyond the screen and craft products that reflect their playful ethos.

MINISO: More Than Just Products

MINISO is recognized for its diverse range of lifestyle products that balance trendy designs with affordability. The retailer has continually fostered an enjoyable shopping experience for all demographics, making it a go-to destination for consumers seeking quality products that are both stylish and wallet-friendly. This collaboration with Toca Boca will enhance their already impressive portfolio and attract more fans looking for innovative and fun items.

With this collaboration launching next year, fans of both MINISO and Toca Boca will not only enjoy a fresh collection of products but also the enriching experiences associated with the brand. As the digital world increasingly finds its way into real life, collaborations like this one set an exciting precedent, paving the way for a future where creativity knows no bounds.

For more information on this partnership, you can visit Toca Boca's official website or MINISO’s store locations when the collection debuts in May 2026.