#United States #Lifeway Foods #Morton Grove #ProBugs Kefir #Organic Kefir

Lifeway Foods Expands ProBugs Organic Kefir Distribution

In a significant move for children's health snacks, Lifeway Foods, a leading U.S. manufacturer specializing in kefir and probiotic products, has announced that its ProBugs Organic Kefir will now be available in over 250 Harris Teeter retail stores. This popular line, tailored for kids, includes flavors like Strawnana and Goo-berry, conveniently packaged in single-serve pouches designed for easy consumption.

The ProBugs kefir is crafted from organic whole milk and is enriched with Lifeway's exclusive blend of 12 live and active probiotic cultures. These drinks are not just delicious but are purposefully made to promote the wellness of young consumers. The naturally soft and squeezable pouches paired with a no-spill spout make them a practical choice for snack time, both at home and on-the-go.

Julie Smolyansky, President and CEO of Lifeway, expressed her enthusiasm about this new distribution channel. She noted that Lifeway has long been a pioneer in the probiotic drinkable space, and expanding into Harris Teeter markets aligns with their mission to provide healthy snacks for children. “For over a decade, ProBugs has been a favorite among families, and we’re thrilled to enhance access to this nutritious option,” Smolyansky stated.

Lifeway's ProBugs are rich in protein, calcium, and vitamin D, catering to the dietary needs of growing and active kids. The company aims to reach a broader audience by making these wholesome snacks available in mainstream grocery stores, moving beyond just natural food setups.

Understanding the Market

According to a recent report from Allied Market Research, the U.S. market for kids and infant probiotics is poised to hit $370.89 million by 2032, showcasing a growth rate of 9.1% annually. This growth trajectory underscores the increasing demand for healthier snack options for children, highlighting a trend that Lifeway is looking to capitalize on.

The introduction of ProBugs to Harris Teeter stores is part of Lifeway's broader strategy to integrate with content creators, engage in advertising campaigns, and host events designed to introduce families to their products. The company is optimistic about the response from parents who are constantly seeking tasty yet nutritious snack alternatives for their children.

Lifeway Foods and Harris Teeter

Lifeway Foods Inc. has gained recognition as one of America’s top probiotic beverage providers. Besides ProBugs, they offer a variety of drinkable kefirs and other fermented options now enjoyed in various countries worldwide including the U.S., Mexico, and France. Harris Teeter, a subsidiary of Kroger and headquartered in Matthews, North Carolina, operates more than 250 stores across several states, making healthy options like ProBugs accessible to a larger customer base.

With Lifeway’s commitment to quality and community-driven approach, this partnership marks a significant milestone in promoting healthy eating habits among children. As Lifeway aims to share the benefits of probiotics with a wider audience, this collaboration represents an exciting opportunity for families looking for nutritious and enjoyable snacks.

For more information about Lifeway Foods and to find ProBugs Organic Kefir in stores, visit lifewayfoods.com.