Introducing FINE MOBILITY: A New Era in Urban E-Mobility Solutions
In an exciting development for urban transportation, RIAN CARRY has announced the launch of its new e-mobility brand, FINE MOBILITY. Aimed at revolutionizing how we think about urban travel, FINE MOBILITY combines eco-friendly practices with cutting-edge design. The brand’s first offering, the FINE CARGO (tentatively named), is a compact cargo bike that is set to fit seamlessly into city life. With an anticipated reveal of small electric bikes scheduled for fall 2025, the brand promises a range that balances functionality with fashion.
FINE MOBILITY is aimed at making eco-friendly mobility solutions easier and more enjoyable. It emphasizes the integration of art and technology in its designs, creating e-mobility options that not only serve a purpose but also enhance the experience of moving through urban spaces. Unlike the mainstream focus on reaching destinations quickly, FINE MOBILITY believes the journey itself is a valuable time for reflection and enjoyment.
The brand’s core concept is "Relax & Casual", encouraging riders to pedal with a sense of freedom and leisure. It seeks to make urban movement a delightful experience, inviting users to take their time and enjoy the ride, transforming routine trips into opportunities for personal expression.
The logo for FINE MOBILITY embodies a playful spirit, reminiscent of a child’s free-spirited creativity. Its nostalgic yet fun design makes a bold statement as an e-BIKE brand, ensuring it becomes an iconic symbol in the minds of consumers. FINE MOBILITY aims to offer more than merely a means of transport; it strives to deliver an experience full of possibilities.
Focused on usability in urban settings, the FINE CARGO bike boasts compact dimensions, measuring 1.9 meters in length and just under 0.6 meters in width, making it an ideal companion for navigating city streets.
Takeshi Koto, CEO of RIAN CARRY, expressed his pride in launching FINE MOBILITY. He reflects on the company's journey in promoting cargo bike culture in Japan through the previous development and sale of the three-wheeled cargo bike, STREEK. While both brands share a vision of stylish urban riding that liberates one’s thoughts, FINE MOBILITY promises a more casual and carefree riding experience, redefining everyday travel as a time for self-expression and mental rejuvenation.
Koto expresses his desire to continue fostering the joy of riding and shaping mobility as a lifestyle, thanking the supportive fans and partners who have been with them on this journey.
As FINE MOBILITY gains momentum, urban dwellers can anticipate not just a mode of transport, but a vibrant lifestyle change that promises freedom and stylish mobility.
For inquiries regarding the brand and sales, please visit the RIAN CARRY website or reach out via email:
With this innovative venture, FINE MOBILITY is paving the way for a new era in urban e-mobility, poised to make personal transportation more enjoyable and environmentally sustainable.
What Is FINE MOBILITY?
FINE MOBILITY is aimed at making eco-friendly mobility solutions easier and more enjoyable. It emphasizes the integration of art and technology in its designs, creating e-mobility options that not only serve a purpose but also enhance the experience of moving through urban spaces. Unlike the mainstream focus on reaching destinations quickly, FINE MOBILITY believes the journey itself is a valuable time for reflection and enjoyment.
The brand’s core concept is "Relax & Casual", encouraging riders to pedal with a sense of freedom and leisure. It seeks to make urban movement a delightful experience, inviting users to take their time and enjoy the ride, transforming routine trips into opportunities for personal expression.
Logo Significance
The logo for FINE MOBILITY embodies a playful spirit, reminiscent of a child’s free-spirited creativity. Its nostalgic yet fun design makes a bold statement as an e-BIKE brand, ensuring it becomes an iconic symbol in the minds of consumers. FINE MOBILITY aims to offer more than merely a means of transport; it strives to deliver an experience full of possibilities.
The FINE CARGO Model
Focused on usability in urban settings, the FINE CARGO bike boasts compact dimensions, measuring 1.9 meters in length and just under 0.6 meters in width, making it an ideal companion for navigating city streets.
- - Wheels: Featuring a 16-inch front wheel and a 20-inch rear wheel, it seamlessly balances stability and maneuverability.
- - Drive System: The bike utilizes a belt drive coupled with a single gear system, promising a smooth and hassle-free riding experience.
- - Model Options: Consumers can look forward to two variations: an electric assist version and a non-assist model.
Message from the CEO
Takeshi Koto, CEO of RIAN CARRY, expressed his pride in launching FINE MOBILITY. He reflects on the company's journey in promoting cargo bike culture in Japan through the previous development and sale of the three-wheeled cargo bike, STREEK. While both brands share a vision of stylish urban riding that liberates one’s thoughts, FINE MOBILITY promises a more casual and carefree riding experience, redefining everyday travel as a time for self-expression and mental rejuvenation.
Koto expresses his desire to continue fostering the joy of riding and shaping mobility as a lifestyle, thanking the supportive fans and partners who have been with them on this journey.
As FINE MOBILITY gains momentum, urban dwellers can anticipate not just a mode of transport, but a vibrant lifestyle change that promises freedom and stylish mobility.
For More Information
For inquiries regarding the brand and sales, please visit the RIAN CARRY website or reach out via email:
- - Website: RIAN CARRY
- - Email: [email protected]
With this innovative venture, FINE MOBILITY is paving the way for a new era in urban e-mobility, poised to make personal transportation more enjoyable and environmentally sustainable.
Topics Consumer Products & Retail）
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