Integrity Recognized for Excellence in AI with Ask Integrity Technology

Integrity's Groundbreaking Recognition in AI

Integrity, LLC, a prominent distributor in the life and health insurance sector, has recently been honored with the prestigious 2025 Artificial Intelligence Excellence Award from the Business Intelligence Group. This accolade recognizes Integrity’s innovative use of AI through its Ask Integrity™ technology, which is transforming the way insurance agents interact with their clients.

In the insurance industry, where personalized service is essential, Ask Integrity™ serves as a revolutionary tool designed specifically to assist agents in providing tailored coverage recommendations. Bryan W. Adams, co-founder and CEO of Integrity, emphasized the significant role that AI plays in enhancing client experiences. He noted that, regardless of an agent’s experience in the field, Ask Integrity™ can effectively expand their service capabilities. By securely providing agents with vital healthcare information in context, it empowers them to deliver superior recommendations and foster enduring client relationships.

The Ask Integrity™ system processes real-time data analysis to offer agents robust insights into a client’s health history, medication, and coverage preferences—all initiated by a simple voice command. This capability not only enhances the agent-client dialogue but also assists in identifying clients who may be considering changes to their health coverage during open enrollment periods, thereby streamlining agent efforts in prioritizing clients’ needs.

Moreover, the technology automatically generates call summaries using Integrity's compliant call recording system to save agents valuable time, allowing for more efficient follow-ups. This solution is designed to be accessible to all Integrity partners and agents via their insurtech platform and mobile application.

"Integrating AI within our services allows agents to reach and assist more Americans with impactful products and superior service," remarked Harsh Singla, Chief Technology Officer of Integrity. He stressed that this user-friendly system not only enhances client interactions but also consistently aids agents in providing solutions that address clients' long-term healthcare needs. "We are just scratching the surface of AI’s potential to revolutionize our industry, and we are committed to further investing in these technological advancements," he added.

The AI Excellence Awards celebrate the foremost innovators in artificial intelligence across various sectors. Winners are carefully selected by a panel of experts who review submissions based on creativity, impact, and success. Integrity stands alongside other notable winners, such as Intuit and General Dynamics Information Technology, highlighting its role in driving innovation in AI.

Russ Fordyce, CEO of the Business Intelligence Group, pointed out how rapidly the AI industry is evolving, attributing significant changes to efforts by companies like Integrity. Their work exemplifies the innovative spirit that is steering the future of artificial intelligence, and with tools like Ask Integrity™, the goal of improving the insurance experience is increasingly within reach.

For those interested in learning more about how Ask Integrity™ can transform the insurance experience, visit www.integrity.com/AskIntegrity to explore its capabilities.

About Integrity

Integrity, headquartered in Dallas, Texas, positions itself as a leading distributor of life and health insurance while also providing groundbreaking wealth management and retirement planning solutions. Through a vast network of partners and agents, Integrity is dedicated to helping millions of Americans safeguard their health and wealth. Their commitment to innovative technology enables an omnichannel approach to insurance and financial planning, ensuring comprehensive protection for families across the nation. The company’s mission centers on equipping clients with resources that prepare them for a secure future. For more information, visit www.integrity.com.