#Japan #Tokyo #Paralympics #Myu #Tocotoco

Myu Becomes the Official Ambassador for Tocotoco Co.

Tocotoco Co., a notable company based in Chiyoda, Tokyo, has recently announced the appointment of Myu, a wheelchair model with over 700,000 social media followers, as its official ambassador. This strategic move aims to promote inclusivity and the message that everyone can live authentically, regardless of their circumstances.

Myu has been a beacon of inspiration ever since she lost both legs due to a traffic accident. Using the theme of "Transforming 'Can't' into 'Can'," she shares her life experiences and challenges through platforms like TikTok. Her positive spirit has garnered a massive following, and she has participated in significant events such as the Tokyo Paralympic closing ceremony and the New York Fashion Show.

The launch event for Myu's ambassadorship is set to take place on November 25, 2025, where she will engage in a talk session, share her experiences, and discuss her future plans. The event will be streamed live on TikTok, making it accessible for her fans and followers.

About Myu

• - Name: Myu
• - Date of Birth: November 14
• - Hometown: Aichi Prefecture
• - Career: Fashion model, talent, gravure artist, speaker

Since her debut in 2016, Myu has been actively working towards a society where everyone, regardless of disability, can live authentically.

Ambassadorship Goals

Tocotoco Co. operates the "Tocotoco Home", a franchise initiative aimed at bridging the gap between individuals with disabilities and the support of rescue animals. By selecting Myu as their ambassador, the company is looking forward to raising awareness and promoting societal acceptance of diverse values.

The focus of this collaboration is to emphasize social messages drawn from various perspectives through Myu's influence, thus fostering a culture of acceptance and understanding among different communities.

Event Details

• - Date: November 25, 2025
• - Time: 17:00 - 17:30
• - Format: TikTok Live
• - Participants: Myu and the representative of Tocotoco Co., Yuki Yamamoto
• - Access Link: Myu's TikTok

Future Endeavors

Through partnerships with companies and influencer collaborations, Tocotoco aims to shed light on the small inconveniences faced in daily life and advocate for a societal environment that is easier for all individuals to navigate. The collaboration with Myu is expected to inspire significant changes within society and promote inclusivity.

Company Overview

• - Company Name: Tocotoco Co.
• - Location: Kudan South, Chiyoda, Tokyo
• - CEO: Yuki Yamamoto
• - Business Focus: Operation of "Tocotoco" brand and consultancy in welfare and medical fields
• - Official Website: Tocotoco

For media inquiries, please contact:
Tocotoco Co.
PR Director: Nakajima
E-mail: [email protected]
Phone: 080-3235-0579