Birdeye Unveils Brand AI and Industry AI
In an era where businesses constantly seek innovative ways to engage their customers, Birdeye has taken a monumental step by launching its newest solutions: Brand AI and Industry AI. As the leading platform for Hyperlocal Marketing, Birdeye aims to revolutionize how businesses communicate by leveraging advanced AI technology. These solutions were unveiled on May 20, 2025, and are set to empower brands with a refined voice in their respective industries.
Bridging the Gap with Custom AI
The core of Birdeye’s new offerings lies in their ability to create custom large language models (LLMs) that tailor themselves to the unique needs of various businesses and industries. This means every enterprise can harness AI agents that not only reflect their brand's ethos but are also informed by the specific dynamics of their market. As Naveen Gupta, the Co-founder and CEO of Birdeye, stated, these tools are custom-built, ensuring that businesses can maintain their authenticity while striving for meaningful outcomes.
Brand AI: Personalization at Its Best
Brand AI focuses on enhancing customer interaction by personalizing the tone, style, and content of communication. With the capability to educate AI agents on their distinct voice and internal workings, businesses can ensure that every message aligns with their brand identity.
Four key pillars support this feature:
1.
Brand Voice: Companies can set their own tone and style across every channel, ensuring their communications are always on-brand.
2.
Brand Knowledge: Businesses can train AI on their proprietary FAQs and processes, ensuring pertinent information is conveyed.
3.
Brand Governance: This allows brands to impose restrictions that guarantee compliance and uphold quality and accuracy.
4.
Brand Security: The tools come with enterprise-grade security features that give organizations full control over data and access.
Industry AI: Insights Driven by Expertise
Complementing Brand AI, Industry AI injects deep knowledge specific to various sectors into every customer interaction. Drawing from over a decade of relevant data from 150,000 businesses and 200 million user interactions, Industry AI ensures that communication is not only accurate but also reflective of the latest industry regulations and trends. Some of its core capabilities include:
- - Industry Benchmarks: Helps organizations measure their performance against industry standards.
- - Industry Trends: Provides real-time insights into evolving themes and shifts in customer behaviors.
- - Industry Categories: Supplies valuable, category-specific insights that can drive decision-making.
- - Industry Compliance: Guarantees adherence to various regulations such as HIPAA and GDPR.
Real-World Results and Future Implications
In preliminary testing across sectors like healthcare and finance, businesses have reported significant improvements in customer engagement and conversion rates. For instance, Angie Palmer, VP and Digital Marketing Manager at Fidelity Bank, highlighted the remarkable customization of Brand AI, emphasizing how it aligns closely with their values.
The introduction of Brand AI and Industry AI marks a pivotal moment in hyperlocal marketing. It aligns with Birdeye's mission to not only automate processes but also foster growth through intelligent, scalable marketing strategies tailored to local markets.
Conclusion
With the launch of these advanced AI solutions, Birdeye is setting a new standard for customer engagement that balances automation with a personal touch. As businesses adapt to these tools, they can expect not only to enhance their operational effectiveness but also to cultivate deeper relationships with their clients. To explore these groundbreaking solutions, visit
birdeye.com/ai.