Blokees Partners with Ultraman Exhibit Celebrating 60 Years of Legacy

Blokees Becomes Exclusive Strategic Partner of Ultraman Exhibition

On July 2, 2025, the media preview for the eagerly awaited exhibition "Journey of Light: A Glimpse into Ultraman's 60th Anniversary" took place in Shanghai. Officially opening to the public on July 5, this exhibition marks a significant moment in celebrating the legendary Ultraman franchise. Blokees Assembly Character Toys, a prominent Chinese brand, is proudly participating as the exclusive strategic partner for this event.

Blokees is excited to introduce a new line of Blokees Ultraman models, showcasing almost 100 artistic creations themed around Ultraman, originating from the BFC (Blokees Figure Creator) community. This collaboration honors their robust and enduring partnership with the Ultraman intellectual property.

A Long-standing Partnership

Blokees first established its partnership with New Creation, the exclusive licensing agent for the Ultraman series in mainland China, back in 2021. This partnership allowed Blokees to enter the model kits category, which has since gained great popularity among Ultraman fans. In 2022, Blokees launched its inaugural classic Ultraman model kits, rapidly garnering recognition and admiration in the fan community.

Over the past four years, Blokees has introduced Ultraman intellectual property across three major product lines: HERO10, Legend, and preCOOL. This expansion has resulted in more than ten major editions and over 80 Ultraman model kits, representing a wide array of over 140 different Ultraman characters.

Innovation and Creativity

With its continuously evolving research and development capabilities, Blokees now holds over 500 patents and remains committed to advancing innovative character-based products for consumers worldwide. The exhibition featured nearly 100 works from the BFC community, making Blokees the first Chinese brand to display original user creations at an Ultraman anniversary exhibition.

This showcase not only honors the legacy of Ultraman, but also highlights the creativity and ingenuity of the BFC community. Live competitions allowed attendees to experience BFC's rich creative culture firsthand, immersing them in the world of construction toys where imagination thrives.

Blokees places immense importance on promoting the BFC creation culture and continues to host annual BFC creative contests. Participants are encouraged to build original pieces using Blokees model kits, with winning works receiving opportunities to be showcased at international exhibitions alongside Blokees kits. This has fostered a vibrant community that connects enthusiasts globally, becoming a driving force behind the brand's creative ecosystem.

Global Outreach and Future Endeavors

Leveraging its strong research and development capabilities and innovative product offerings, Blokees is implementing a strategy focused on universal appeal, step-by-step pricing, and worldwide marketing. As they continue to connect global players through innovative products and a robust community culture, the future looks promising for Blokees and Ultraman.

In a world increasingly defined by play, imagination, and creativity, Blokees stands at the forefront, celebrating not just a character but a cultural phenomenon that has brought joy to countless fans. The partnership with the Ultraman exhibition is not just about toys; it’s about fostering a creative community that inspires and connects people of all ages.