Gong Cha Unveils Limited Edition First Flush Matcha Drinks This May

Golden Opportunity: Limited Edition First Flush Matcha at Gong Cha

As spring unfolds and the cherry blossoms bloom, it's once again time for the highly anticipated release of Gong Cha's exclusive First Flush Matcha. Starting May 22, 2025, this renowned tea café chain will celebrate the season by offering a range of delectable drinks crafted with 100% fresh tea harvested from Shizuoka, a region famed for its rich tea culture.

Gong Cha, a global leader in tea experience with over 2,300 stores worldwide, prides itself on using high-quality tea leaves. This year, they've partnered with Marushichi Tea Co., a historic Shizuoka tea producer established in 1907, to bring customers an exceptional matcha experience. The leaves chosen are from tea plants that have thrived through a harsh winter, ensuring that only the most nutrient-rich new shoots are selected for crafting the exquisite matcha.

A Flavorsome Lineup of Beverages

Under the theme, 'Let's Make the Most of New Tea This Year,' Gong Cha will introduce a tantalizing selection of four vibrant drinks using the premium First Flush Matcha. The offerings include:

1. First Flush Matcha Milk Tea (Iced/Hot)
Experience an explosion of flavors from the gentle sweetness and refreshing notes of the matcha. The creamy milk enhances the exquisite taste, creating a perfect balance to delight your senses during this limited seasonal period.

2. First Flush Matcha Frozen Tea
This drink is ideal for those looking to savor their matcha experience chilled. Made exclusively with first flush matcha from Marushichi, it combines rich milk to create a wonderfully smooth and refreshing frozen treat.

3. First Flush Matcha Crunch Crepe Milk Tea (Iced)
Bringing a playful twist, this drink features crunchy crepe pieces and creamy milk foam atop the classic milk tea, creating a delightful textural experience as you sip this matcha infusion.

4. First Flush Matcha Crunch Crepe Frozen Tea
For a unique texture, this drink combines frozen matcha with crispy crepe; the creamy foam perfectly complements the refreshing matcha flavor, ensuring each sip is as satisfying as the last.

Additionally, a delicious Financier made with First Flush Matcha will grace the menu. This limited-time treat boasts a moist texture infused with the bright flavors of early spring matcha, accompanied by sweetened adzuki beans from Hokkaido for a pleasant, comforting finish.

Specialty and Pricing

The beverages will be available at all Gong Cha locations across Japan starting May 22, 2025, except for the Kyoto Ninenzaka Store, where only the Financier will be sold. Pricing for the drinks is set as follows:
- First Flush Matcha Milk Tea (ICED): S 540 yen, M 590 yen, L 680 yen; HOT: S 540 yen, M 590 yen.
- First Flush Matcha Frozen Tea: M 620 yen.
- First Flush Matcha Crunch Crepe Milk Tea (ICED): M 670 yen.
- First Flush Matcha Crunch Crepe Frozen Tea: M 700 yen.
- First Flush Matcha Financier: 200 yen.

(Note: all prices are tax-included)

The Future of Tea Culture

Gong Cha is committed to delivering happiness through unique tea experiences, striving to revolutionize tea culture. By focusing on innovative products and outstanding customer service, the brand continues to elevate the tea drinking experience for aficionados and newcomers alike.

About Marushichi Tea Co.

Founded in 1907, Marushichi Tea Co. has been at the forefront of advancing deep-steamed tea and matcha production in Shizuoka, becoming a go-to source for premium tea blends. Their retail store, 'Nanaya,' features delightful products such as gelato and chocolate made from their high-quality teas, enchanting tea lovers across Japan.

For further information, visit Marushichi's official website or to explore Gong Cha's latest offerings, check out Gong Cha's special matcha page.

With the unveiling of their First Flush Matcha drinks, Gong Cha invites everyone to savor this fleeting Spring delight and embark on a unique journey through flavor this season.