Lucas Bols USA Partners with Breakthru Beverage for California Distribution

Lucas Bols USA Partners with Breakthru Beverage in California

In a significant industry move, Lucas Bols USA, a renowned name in the spirits sector, has appointed Breakthru Beverage Group as its new distributor in California. This transition is effective from September 1, 2025, marking an important milestone in the growth strategy of Lucas Bols as it looks to enhance its market presence in this major U.S. state.

The decision comes in light of Republic National Distributing Company’s (RNDC) planned exit from California, allowing Lucas Bols to team up with Breakthru, which is known for its expertise and operational efficiency in beverage distribution. With this partnership, Breakthru will distribute Lucas Bols' impressive portfolio of premium spirits and liqueurs within California—one of the nation’s most dynamic markets.

The product lineup includes celebrated brands like Bols Liqueurs, Galliano, the original additive-free tequila Partida, along with Passoã, the world's leading passion fruit liqueur, and Pallini, the top limoncello brand. The company is also expanding its offerings to include a range of award-winning non-alcoholic spirits, spearheaded by Fluère. With this diverse selection, Lucas Bols aims to cater to a wider audience and meet the varied preferences of California consumers.

The new agreement expands the partnership between Lucas Bols and Breakthru to 14 states across the U.S., in addition to Canada, further strengthening their operational collaboration in North America. This strategic move not only broadens their market reach but also aligns perfectly with Lucas Bols’ 450th anniversary, a commemorative year that celebrates the company’s long history in the spirits industry, marked by innovation and craftsmanship.

Brett Dunne, Managing Director of Lucas Bols USA, commented on the partnership saying, “This new collaboration is a pivotal step in our U.S. strategy and a fitting evolution as we celebrate 450 years of Lucas Bols. Breakthru Beverage Group brings the scale and sophistication we need to thrive in such a crucial market as California.”

In addition to facilitating growth, Breakthru Beverage Group's Amanda Hale, Senior Vice President of Supplier Business Development, expressed enthusiasm for this partnership: “We are excited to expand our collaboration with Lucas Bols in California and bring their world-class portfolio to an even larger consumer base in the Golden State.” According to Hale, the alignment of growth ambitions between both companies will enhance their ability to satisfy consumer needs and occasions.

Established in Amsterdam in 1575, Lucas Bols holds a distinguished position as one of the oldest distilled spirits companies globally. Its legacy includes a pioneering approach to bartending and spirits innovation, demonstrating a commitment to flavor exploration and brand building in the modern consumer market. As Lucas Bols continues to invest in trade advocacy and engage diners, it recognizes the valued contributions of its previous distributor, RNDC, within California.

Dunne concluded, “As we evolve, our focus remains on partnering with the best distributors across different regions. Breakthru's operational excellence and dedicated market approach make them ideal for supporting our next growth phase.”

With a mission to create exceptional cocktail experiences, Lucas Bols remains a significant player in the global spirits market, actively investing in resources to inspire bartenders and cocktail enthusiasts alike. Breakthru Beverage Group, a family-owned business, is recognized for delivering top-tier beverage brands across North America, with an impressive annual sales figure exceeding $8.6 billion.

As this partnership unfolds, both companies are poised to enhance their market presence collaboratively, bringing beloved spirits to the forefront of California’s competitive beverage landscape.