Improve Your BtoB Website with Free Diagnostic Service from Turbine Interactive

Enhancing Your BtoB Website: A Comprehensive Free Diagnostic Service

In today's fast-evolving digital landscape, having a well-optimized website is crucial for BtoB companies. Turbine Interactive, located in Nagoya, Japan, has launched a free website diagnostic service designed to help BtoB enterprises identify and address areas for improvement on their sites. Led by CEO Takahiro Tabuse, this initiative aims to dissect various aspects of website performance, including SEO, usability, and potential exit factors.

As businesses increasingly grapple with rapid changes in web design, user behavior, and fluctuating algorithms from Google, the emergence of AI-driven search functionalities has further complicated the scenario. These factors necessitate a reevaluation of whether your website can achieve its fullest potential and contribute to your success.

Overview of the Free Website Diagnostic Service

This service provides a thorough analysis of your website grounded in data and expert insights. It focuses on clarifying the challenges your website faces and the enhancements needed to improve its performance. By examining the trifecta of quantity, quality, and effectiveness in generating leads, the service combines traffic data and search keyword metrics with professionals' perspectives to objectively pinpoint "the reasons for underperformance" and outlines specific, prioritized improvements.

Key Features

The diagnostic service leverages three important perspectives essential for BtoB website enhancement:

1. Quantity: Visualizing Website Strengths and Weaknesses
Utilizing specialized SEO tools, the service compares your website's traffic and keyword acquisition against competitor sites. This allows businesses to establish an objective view of their site's current capacity for attracting visitors.

2. Quality: Usability Assessment
The service evaluates your website from a user perspective, scrutinizing the comprehensiveness of information, navigation design, and page structure. By identifying fundamental structural challenges that hinder user experience (UX), it organizes directions for improvement, delivering concrete tips for enhancing site clarity.

3. Effectiveness: Analyzing Contact Forms
By pinpointing issues such as "unfriendly error messages" or "excessive mandatory fields," the service identifies flaws in forms that may lead users to abandon their entries. Knowing these specific issues creates opportunities to increase conversion rates.

For more details about specific approaches and past improvement cases, please refer to our dedicated service page.

How the Free Website Diagnosis Works

1. Contact Us
2. Schedule a Report Meeting
3. Conduct the Diagnosis
4. Online Report Meeting

Note: This service involves individual analysis and diagnosis by experts. Depending on application numbers, it may take time before the diagnostics can be conducted, so please be patient.

About Turbine Interactive

Founded in April 1999, Turbine Interactive is a HubSpot solution partner company belonging to the Hakuhodo DY ONE group. We offer a full suite of services ranging from strategic consulting in BtoB marketing, sales, and customer success to building systems, implementing marketing automation, and operational support. In 2015, we secured domestic partner status with HubSpot, which has the world’s largest marketing automation share, and attained Platinum Partner status in 2019.

Company Profile

- Company Name: Turbine Interactive, Inc.
- Location: 3F Sakura-do Otsu KT Building, 3-20-22 Marunouchi, Naka Ward, Nagoya City, Aichi
- Founded: April 1999
- CEO: Takahiro Tabuse
- Main Services: BtoB marketing strategy consulting, marketing operations support, brand development and management, marketing automation design and implementation, website planning, construction, and operation.
- Mission: As a growth partner alongside our customers, we strive to solve challenges faced by BtoB companies.

For inquiries regarding this matter, please contact our public relations team: