#Japan #Tokyo #MS&Consulting #Toyoko Inn #Lawon

Expanding Horizons: MS&Consulting's Mystery Shopping Services in Asia

In an exciting move for Japanese brands, MS&Consulting, headquartered in Tokyo, Japan, is set to redefine the landscape of market research in Asia. Known for operating the largest mystery shopping monitor site in Japan, the company is now leveraging its expertise in mystery shopping to offer tailored services across several Asian countries including Thailand, Taiwan, Singapore, Malaysia, South Korea, Indonesia, Vietnam, and the Philippines.

Japanese companies like Lawson, Toyoko Inn, and Gatten Sushi, which have been venturing overseas, are targeting a more complex consumer market. As a result, there is a growing demand for precise market research that captures the behaviors and attitudes of local consumers. However, many businesses, particularly in Southeast Asia, face significant challenges regarding the quality and speed of research, creating a demand for dependable research partners.

Strategic Advantage of MS&Consulting

In response to these challenges, MS&Consulting has established a robust system that reflects the same level of quality control and research management it has honed in Japan. The company is focused on ensuring that its market research meets the high standards expected by its Japanese clients, even in diverse cultural environments. This is achieved through:

1. Local Expertise with a Japanese Touch: The company employs locally educated and registered mystery shopping researchers, who are directly managed by MS&Consulting. This helps minimize the cultural and language disparities, thus ensuring consistent research quality across different countries.

2. Japanese Standards Applied Abroad: MS&Consulting utilizes the same quality management processes and manuals for designing surveys and delivering reports internationally, ensuring high-accuracy results comparable to those achieved in Japan.

3. Streamlined Cross-Country Management: Understanding the complexity involved in conducting surveys across multiple countries, the company offers a single point of contact for clients. This simplifies the planning and management process, while also standardizing the reporting format, reducing the workload for companies and facilitating faster decision-making.

Free Seminar Invitation

Apart from these robust offerings, MS&Consulting is also conducting seminars aimed at helping businesses identify the best cities for their overseas expansion. Attendees will learn about the current status of major markets in Asia and examine common pitfalls Japanese companies face when entering foreign markets. The seminar will delve into optimal market selection strategies tailored to different types of companies, complemented by practical case studies. If you are interested, the details and registration can be found here.

Continuing Commitment to Quality

Looking ahead, MS&Consulting remains committed to expanding its network of researchers and enhancing the quality of its surveys. Through its range of services, including mystery shopping research, the company aims to strengthen its support for Japanese corporations looking to expand internationally and innovate their new business strategies. This commitment is vital for fostering sustainable growth and global expansion among Japanese companies.

Understanding Mystery Shopping Research

Mystery shopping research stands out as a top-tier customer satisfaction survey method that evaluates the quality of products and services from the perspective of the customer. MS&Consulting boasts a panel of 590,000 general consumers across Japan, allowing tailored inquiries to accurately reflect the target demographics of various stores. As an accelerating service aimed at enhancing customer experience (CX), it has been selected by over 1,000 businesses across diverse industries, including retail, food service, and shopping centers.

For more information on their services, visit here.

About MS&Consulting

Founded with a vision to enhance customer satisfaction and employee engagement through high-quality, value-added services, MS&Consulting engages in management consulting. Their flagship service, mystery shopping research, is complemented by employee engagement surveys and various consulting and training services. Led by Representative Director Hidetoshi Tsuji, the company is continually poised for transformative impacts in business consulting in Japan and beyond. For further insights, visit their official site.