#Japan #Tokyo #Ad Fraud #Spider AF #Hanakyu-Pit

Ad Fraud Protection: Spider AF's Implementation at Hanakyu-Pit

In a significant move to enhance advertising integrity, Hanakyu-Pit Co., Ltd., a leading floral delivery service in Japan, has adopted the ad fraud prevention tool known as Spider AF, developed by Spider Labs. This partnership aims to address and mitigate the challenges of ad fraud within the increasingly digital advertising landscape.

Background of Hanakyu-Pit

Hanakyu-Pit has built a robust network of about 4,000 shops nationwide, effectively utilizing their local stores to deliver flowers directly to recipients. Looking ahead, they are also working on a sustainable delivery model projected to reduce CO₂ emissions by approximately 121 tons between 2024 and 2025. However, issues arose in tracking the integrity of their online ads, particularly regarding the transparency and identification of fraudulent clicks.

The Challenge

With the necessity of maintaining transparency in digital advertising as emphasized by the Ministry of Internal Affairs and Communications in Japan, Hanakyu-Pit faced significant difficulties in evaluating invalid clicks on their search advertisements. Despite continual monitoring through their management system, identifying irregular click behaviors proved troublesome for their staff.

To address these concerns and comply with the guidance set forth by the ministry, Hanakyu-Pit executed a trial of Spider AF. This led to the revelation of a considerably higher rate of fraudulent clicks than initially anticipated, which ultimately justified the permanent adoption of the tool.

Implementation and Results

Since the adoption of Spider AF, Hanakyu-Pit has experienced a major decrease in the rate of fraudulent clicks within their search advertising channel. This positive change significantly reduced waste in advertising expenditure. Furthermore, the tool enabled clear identification of unusual traffic originating from overseas, providing critical insights needed to prioritize future marketing initiatives.

Feedback from Hanakyu-Pit

According to Mr. Ohashi from Hanakyu-Pit, “Since we started blocking fraudulent clicks, we noticed immediate changes. The drop in ad fraud rates has had a substantial impact on preventing cost losses. Moreover, as we analyzed the breakdown of fraudulent clicks, we identified unnatural accesses from overseas, prompting us to revisit our operational priorities.” Mr. Ohashi further expressed their commitment to continuing the pursuit of ‘correct marketing’ and promoting a healthier web advertising industry, reaffirming Hanakyu-Pit’s status as a leading company in the floral industry.

Overview of Spider AF

The Spider AF tool specializes in detecting and blocking advertising fraud, which is known to affect an average of 5.1% of advertising efforts but can escalate up to 51%. Because ad fraud is difficult to identify, consistent monitoring becomes essential. Spider AF made its mark as the number one tool in Japan for both cumulative implementations and accounts, offering free assessments of potential damages caused by ad fraud. Its user-friendly design allows anyone to implement fraud prevention merely by installing a tag, after which it automatically detects and blocks fraudulent activities. The service has gained widespread usage among ad network operators, agencies, and advertisers alike since its inception.

For more detailed information, please visit Spider AF's official website.

About Spider Labs

Founded in April 2011, Spider Labs is headquartered in Minato, Tokyo. The company is dedicated to developing and managing marketing security tools like Spider AF, offering security solutions against ad fraud, resale, unauthorized leads, and affiliate programs. Spider Labs is determined to foster a more legal and secure online advertising environment, emphasizing innovation and integrity in their endeavors.