#USA #Dallas #fundraising #RKD Group #Feed the Children

RKD Group Partners with Feed the Children

In an exciting new development, RKD Group has officially partnered with Feed the Children, a leading organization dedicated to combating childhood hunger. Announced on December 12, 2024, this collaboration positions RKD Group as the direct response fundraising agency for Feed the Children, where they will leverage innovative multichannel strategies and advanced analytics to drive sustainable revenue growth for the nonprofit.

Tim Kersten, CEO of RKD Group, expressed pride in aligning with an organization whose mission resonates deeply with their commitment to meaningful change. He stated, "Feed the Children's mission to provide the food and essentials kids need to grow and thrive aligns closely with our purpose of championing organizations that create meaningful change. We're thrilled to help them deepen connections with their donors as they strive to make the world more humane, just and compassionate.”

The urgency of this partnership cannot be overstated. Millions of children in the U.S. and across the globe suffer from hunger, which is the heart of Feed the Children's work. Their mission goes beyond providing immediate assistance; they aim to foster resilience within families and communities through ongoing support. Anna Averling, Vice President of Direct Marketing for Feed the Children, shared her enthusiasm for the partnership, highlighting RKD's audience-first fundraising approach as an ideal fit for amplifying donor impact.

RKD Group’s unique model combines advanced data science, digital innovation, and omnichannel expertise, ensuring that their fundraising campaigns efficiently reach and resonate with target audiences. Through personalized messaging across various channels—including direct mail and digital platforms—RKD aims to nurture long-term relationships between Feed the Children and its supporters.

This approach is pivotal as Feed the Children continues its comprehensive mission, distributing not only food, but also essential care items for maintaining stable households. They believe that ensuring food security for children is a fundamental right. Internationally, their programs provide access to nutritious meals, clean water, hygiene improvements, and training for sustainable living.

Both organizations stress the importance of collaboration in creating lasting change. The innovative strategies being rolled out by RKD Group, powered by advanced analytics, will significantly enhance Feed the Children's capabilities in combating childhood hunger. Kersten and Averling’s shared vision focuses on empowering donors to maximize their contributions and enhance the impact of their giving.

As RKD Group steps into this role, they are determined not only to drive revenue but to truly make a difference in the lives of children and families in need. This partnership is not just about fundraising; it's about fostering a community of support and care that transcends traditional boundaries.

About RKD Group

RKD Group is more than just a fundraising agency; they are a digital-forward solutions provider serving hundreds of nonprofits in the U.S. and Canada. With a dedicated team of over 500 members, they consistently deliver creative strategies and data-driven insights to boost revenue and solidify donor relationships.

About Feed the Children

Founded with a commitment to ending childhood hunger, Feed the Children aims to ensure that no child goes to bed hungry. Alongside providing immediate food assistance, they work with families to create sustainable living solutions and resilient futures. Their holistic approach addresses the multi-faceted challenges of hunger while advocating for children everywhere to have access to the essentials they need for a healthy life.

Learn more about the impactful work by visiting Feed the Children and discover how you can help create a world without childhood hunger.