Caterpillar's Innovations Take Center Stage at CES 2026 Keynote

The Consumer Technology Association (CTA) has announced that Joe Creed, the CEO of Caterpillar, will deliver the keynote address at CES 2026. This event, renowned as the world's premier technology show, will take place in Las Vegas from January 6 to 9, 2026. Caterpillar, which is celebrating its centenary this year, is set to unveil how it is transitioning from a traditional machinery manufacturer to a high-tech innovator.

As a company with over a century of experience, Caterpillar is redefining the possibilities of construction equipment, creating safer and more efficient methods for clients to dig, mine, build, generate energy, and advance their projects. During the keynote, Caterpillar aims to demonstrate its latest advancements in artificial intelligence (AI), machine learning, and autonomous functionalities, marking a significant leap in how technology influences the construction industry.

Gary Shapiro, CEO and Vice Chair of CTA, remarked, “CES is where innovators showcase bold ideas and bring them to life. We are thrilled to welcome Joe Creed and Caterpillar to the CES keynote stage to show how technology is transforming the way we build.” This sentiment reflects the growing intersection of technology and traditional industries, a trend that Caterpillar is keen to spotlight.

Caterpillar’s keynote will not only celebrate its rich history but also serve as a launchpad for the next 100 years focused on technological advancements. Creed and other leaders in digital sectors will outline their vision for meeting current demands and anticipating tomorrow's challenges, showcasing how innovative approaches contribute ongoing value to customers.

Key highlights of the presentation will include the developments in autonomous machinery and the tangible impacts of AI within the industry. Caterpillar is also committed to equipping its workforce with cutting-edge technological tools, allowing employees to concentrate on enhancing customer service, product development, and operational efficiency.

“We're building on our strong tradition of innovation and rapidly expanding our technological capabilities in new ways to help our customers tackle their toughest challenges,” Creed stated. The highlight of this transition is Caterpillar's commitment to integrating intelligent systems and digital platforms that aim to predict, develop, and optimize outcomes for clients, ultimately paving the way for a brighter future.

Kinsey Fabrizio, President of CTA, expressed excitement over Creed's keynote, saying, “We look forward to a dynamic presentation that illuminates the transformative power and potential of AI in building our world. We can't wait to see how Caterpillar drives the ecosystem of mobility technology forward.”

Creed's keynote speech is scheduled for January 7, 2026, at 9:00 AM in the Palazzo Ballroom at the Venetian. Other notable speakers at CES include Dr. Lisa Su of AMD, Yannick Bolloré of Havas and Vivendi, and Yuanqing Yang of Lenovo, further enhancing the event's caliber.

Attendees are encouraged to visit Caterpillar's booth (#5019) in the West Hall of the Las Vegas Convention Center to experience technological innovations firsthand. Registration for CES 2026 is now open, providing an opportunity to discover how technology is poised to revolutionize every industry.

CES stands as the world's leading technology show, a testing ground for groundbreaking technologies and global innovators. Major companies gather here to forge new partnerships and seal significant deals, all while the brightest minds in innovation take the stage. The event encompasses all facets of the technology sector, drawing participants and visitors from across the globe.

For more information on CES and to stay updated on the latest innovations from Caterpillar, please visit CES.tech and follow the social media channels. Also, learn more about the Consumer Technology Association at CTA.tech, where they advocate for the growth of the technology sector and the creation of millions of jobs in the U.S.

In conclusion, Caterpillar’s participation in CES 2026 exemplifies its commitment to innovation and leadership in the heavy machinery sector, as it embraces technology to build a sustainable future.