How Classico's Patient Wear is Transforming Comfort in Medical Settings

Classico's Commitment to Patient Comfort in Healthcare

Classico, a medical apparel brand based in Minato, Tokyo, has made headlines recently for its collaboration with Fuji TV's drama series, "Ai no, Gakkou." From July 10, 2025, Classico will contribute its innovative patient wear line, lifte, to the show's seventh episode, airing on August 21. This initiative aims to enhance patient comfort and dignity during their hospital stays.

About Classico

Founded in 2008, Classico emerged from a need expressed by a physician who lamented the lack of stylish medical wear. The brand's mission, "Injecting Sensibility into the Medical Field," reflects its dedication to merging designer aesthetics with high functionality. With a recognition rate of 47% among Japanese physicians, Classico has established itself as a trusted name in medical apparel, noted for bolstering morale and promoting better patient interactions through better attire.

The brand offers a range of products, including elegant white coats, scrubs, and patient clothing, designed to elevate the work experience of medical professionals.

Introducing lifte

Lifete, the patient wear line co-developed with E-Lan in May 2022, was created with the intention of enhancing the comfort of hospitalized patients. It aims to provide a sense of dignity and ease, addressing the stress associated with hospitalization. The lifte patient wear is characterized by its thoughtful design, prioritizing the needs and experiences of the patients, making their stay more pleasant.

The brand's ethos champions the mantra that "if we can make hospitalization a little more comfortable, we've succeeded." The clothing is designed with features that help alleviate the discomfort often experienced by patients during their hospital stays.

The Role of lifest in Healthcare Representation

In a groundbreaking move, Classico's lifte is expected to bring attention not only to the challenges faced by patients but also to the overall aesthetic and psychological environment of medical facilities. By integrating lifte into a popular TV drama, Classico hopes to create a broader awareness and appreciation for quality medical apparel.

As part of its mission, Classico continues to explore new partnerships with TV shows, movies, and advertisement teams. They offer their medical wear for styling and costume consultation to enhance the representation of healthcare in media.

For inquiries about costume collaborations, individuals and companies can reach out to Classico’s PR team at:

- TEL: 03-6427-4767
- Email: [email protected]

Ongoing Commitment to Medical Professionals

Classico is dedicated to supporting the well-being of healthcare workers through its innovative apparel. They strive to provide clothing that not only enhances functionality and comfort but also contributes to the sustainability of medical practices. The company believes that by uplifting the spirits of medical workers through stylish and functional designs, they are indirectly enhancing patient care as well.

Classico's Future Directions

With plans to expand its offerings and continue fostering collaborations, Classico aims to solidify its position as a leader in the medical apparel industry. They are keen on pushing boundaries in design while ensuring that the primary focus remains on the needs and comfort of patients.

For more information about Classico, visit their corporate website at Classico or explore their various online stores, including sites for domestic and international markets.

This move into mainstream media, exemplified by their role in "Ai no, Gakkou," marks a pivotal moment for Classico as it bridges the gap between healthcare and fashionable medical apparel while fostering a more positive atmosphere in medical settings.