#USA #Amazon #Phoenix #Evolve #SenesTech

SenesTech Strengthens Its Direct-to-Consumer Strategy

In an exciting development for e-commerce and pest management, SenesTech, Inc. (Nasdaq: SNES) has announced it will take direct control of sales for its Evolve™ Rat and Evolve™ Mouse products through Amazon. This significant shift reflects the company's ongoing commitment to strengthening its e-commerce strategy, aiming for greater revenue and improved profit margins. E-commerce has played a crucial role in SenesTech's growth, already accounting for over 50% of the company's revenue in 2025, with Amazon being a major platform for its product introduction and consumer education.

The implementation of direct management means that SenesTech will no longer rely on third parties for these crucial sales, allowing the company to dictate how its products are presented and communicated to consumers. By leveraging real-time performance data, SenesTech aims to optimize its sales and marketing tactics, ultimately leading to better customer engagement and loyalty. Michael Edell, the Interim COO, expressed confidence in this change, stating, "We believe that managing Amazon sales internally will give us greater visibility into customer engagement and allow us to more directly align our messaging, data, and operations."

This moved strategy also allows SenesTech to retain a more significant portion of the e-commerce revenue by selling directly to consumers. The company anticipates the financial benefits from this transition to be immediate, with a more substantial impact expected in the upcoming quarters. This internal transition also highlights the enhancements in SenesTech's e-commerce resources, including increased leadership support and operational expertise.

Evolve is particularly notable for its non-lethal approach to rodent control, having been designated as a minimum-risk product by the EPA. Unlike traditional poisons, which focus solely on killing rodents, Evolve targets the core issue of rodent overpopulation by reducing fertility rates in both male and female rodents. This innovative product offers consumers and pest professionals a sustainable alternative, promoting a healthier environment by minimizing reliance on toxic substances.

By reinforcing its direct-to-consumer capabilities and enhancing its internal management strategy, SenesTech aims to create a holistic pest management solution that aligns with its mission of fostering cleaner, healthier communities. The company remains committed to introducing products that are safe, effective, and sustainable, positioning itself as a leader in the realm of environmentally-conscious pest control. As Evolve continues to revolutionize the industry, the direct management of Amazon sales is expected to propel SenesTech's growth even further, ensuring that pest management is both efficient and ecologically responsible.

For further details on SenesTech’s innovative approach to pest control, visit their official website senestech.com.