Exciting New LiVEMAX Seto Ohashi Beach Resort Opening in Kurashiki!

New LiVEMAX Seto Ohashi Beach Resort Opens in Kurashiki

On May 1, 2026, a new LiVEMAX-branded hotel, the LiVEMAX Seto Ohashi Beach Resort, will make its debut in Kurashiki City, operated by LiVEMAX Co., Ltd., which runs a total of 206 hotels across Japan. This resort aims to provide visitors with a unique lodging experience that fully utilizes local resources, emphasizing high-value stay experiences through a fusion of local cuisine, hot springs, and attractions specific to the Kurashiki area.

Unique Dining Experience with Local Ingredients

The resort will offer a dining experience that prominently features ingredients sourced from the rich nature of the Setouchi region. Guests can savor dishes prepared with fresh seafood caught in local fishing ports, as well as other ingredients particular to Okayama prefecture. This initiative showcases the charm of “taste only available in that particular land,” ensuring every meal is a memorable experience.

Relaxation with Ocean View Baths

At the resort, guests can relax in extensive communal baths while enjoying soothing sounds of the Seto Inland Sea and the sea breeze. The highlight of the spa facilities includes an ocean-view bath that offers picturesque views of islands sparkling under the sun during the day and the silhouette of the Seto Ohashi Bridge gloriously set against the sunset in the evening. Additionally, an open-air bath provides a unique infinity experience, immersing guests in the beauty of nature, away from daily hustle.

Enhanced Sauna Experience: A New Challenge for LiVEMAX

LiVEMAX is committed to offering an exceptional sauna experience. Utilizing its prime location overlooking the Seto Inland Sea, the resort will feature saunas that emphasize optimal temperature and humidity to promote deep sweating, encased by the refreshing scent of wood. After enjoying the sauna, guests can indulge in an outdoor bath surrounded by nature, gaining a full-body relaxation with fresh breezes, rhythmic ocean sounds, and expansive views of sky and sea. The innovative design and the essence of nature converge to enhance the sensory experience of every guest.

Diverse Room Types to Meet Various Needs

The LiVEMAX Seto Ohashi Beach Resort will offer a wide selection of room types, including Japanese and Western-style rooms, a combination of both, and barrier-free options. This versatility ensures that all visitor needs are catered to, whether it’s for family vacations, business trips, or special occasions.

Exclusive Access to a Private Beach

One of the resort's biggest attractions is its private beach, easily accessible from the hotel terrace. Here, guests can enjoy the tranquil waves of the Seto Inland Sea and marvel at the majestic Seto Ohashi Bridge straight from their beachside retreat. This space, reserved exclusively for patrons, allows guests to bask in the shifting beauty of the islands as the tide changes throughout the day.

A Hub for Enjoying Local Attractions

This resort will not just serve as a place to stay but will act as a base for experiencing the allure of Setouchi. The surrounding area of Kurashiki City, particularly the region of Kojima, is rich with attractions such as the breathtaking views from the Seto Ohashi Bridge, renowned as one of the largest bridge groups in the world, and the original site of Japanese denim: Kojima Jeans Street. Additionally, the beautiful private beach facing the gentle Seto Inland Sea and the stunning vistas from Washuzan Hill provide a variety of options for visitors to immerse themselves in nature and culture. The resort aims to enhance the value of stays by focusing on experiences that connect guests with the local ecosystem and environment. Furthermore, it will be accommodating to the increasing number of inbound travelers to Japan, creating an environment where guests can immerse themselves in Japan's natural beauty and activities through effective language support and information dissemination.

Collaboration with local businesses will deepen to ensure the resort functions as a community-integrated destination, providing unique experiences through tourism, leisure, and engagement that provides new discoveries with each visit.

Future Prospects

Moving forward, LiVEMAX is dedicated to promoting hotel operations that exploit local resources while aiming to deliver new value through a combination of lodging and experiences. In the Kurashiki area, LiVEMAX aspires to foster continuous growth alongside the community and contribute to tourism development.