Sott's Scent Brand Achieves Over 1000% Crowdfunding Success in Tohoku

Sott Achieves Remarkable Crowdfunding Milestone

Sott, a unique fragrance brand based in Tohoku, Japan, has taken the wellness market by storm after launching a crowdfunding project for their innovative "pillow mist" that incorporates locally sourced hop ingredients. This project, which started on September 30, 2025, quickly gained traction, achieving a staggering 1000% of its funding goal within just seven days of its launch on the Makuake crowdfunding platform.

Limited-Time Experience Stores

In response to this overwhelming support, Sott will be hosting limited-time pop-up stores at two locations: the AZLM CONNECTED CAFE manorda in Morioka, Iwate, and the AZLM TOBU store in Ikebukuro, Tokyo. These stores aim to provide visitors with an immersive experience themed around the calming and restorative qualities of their fragrances, showcasing the essence of Tohoku's natural resources.

The Locations

- AZLM CONNECTED CAFE manorda (Morioka, Iwate)

Address: 1-2-2 Chuo-dori, Morioka City, Iwate, Japan
Hours: Monday to Friday, 10 AM - 6 PM

- AZLM TOBU (Ikebukuro, Tokyo)

Address: 1-1-21 Nishi-Ikebukuro, Toshima Ward, Tokyo, Japan (inside Tobu Ikebukuro Station, B1F)
Hours: 10 AM - 8 PM

Aromatic Wellness: A New Trend

Sott's founders aim to create value by promoting better sleep through the use of natural ingredients, such as hops, in their products. They have received positive feedback from supporters who appreciate the entirely natural makeup of the pillow mist. Comments from the crowdfunding page include expressions of gratitude for supporting local industries in Tohoku and surprises regarding the beneficial properties of hops.

Addressing Industry Decline

Despite the excitement surrounding their project, Sott aims to address a more significant issue: the declining hop production in Japan. Over the last decade, hop yields have dropped by more than half due to aging farmers and a lack of successors in the farming community. Sott's mission not only revitalizes the local economy but also fosters awareness about the importance of sustainable sourcing.

Future Plans

Following the completion of the Makuake project, Sott is open to partnerships with various retailers and businesses wishing to carry their products. Additionally, a second crowdfunding project centered around bath products is scheduled to launch in December 2025. This will further enhance the sensory experience of relaxation before sleep, showcasing Sott's commitment to promoting mental and physical wellness through aromatic experiences.

About Sott

Founded by Mai Takahashi, Sott aims to rekindle interest in Tohoku's rich resources while providing innovative wellness products. For further inquiries, potential partners can reach out via their official communication channels: