Cosign Unveils Innovative Platform to Enhance Renter Approvals Nationwide

Cosign's Groundbreaking Launch for Renter Approvals



On November 13, 2025, Cosign, a technology-driven guarantor platform, officially launched in the nation, aiming to reshape how property owners engage with prospective renters. Built with insights from seasoned real estate owners and managers, Cosign utilizes advanced data modeling not only to increase the renter approval rates but also to enhance the overall performance of rental properties.

The Background of Cosign


Cosign was developed with a mission to bridge the glaring gap in the rental market, where over 40% of renters face rejection from their preferred apartments due to stringent qualification criteria. During a year-long beta testing period, the platform has astonishingly demonstrated a 90% approval rate across more than 150,000 units, while maintaining zero churn among its property management partners. This impressive track record indicates that the platform is effectively permitting more renters to qualify for apartments while simultaneously shielding property owners from potential payment defaults and reducing losses from vacancies.

The launch event in Dallas attracted over 250 real estate professionals, including notable entrepreneur Mark Cuban, who voiced strong support for Cosign’s mission of promoting affordable housing efficiency through innovative technology solutions. Cuban's endorsement emphasizes the platform's potential in transforming the rental landscape by making it more inclusive and accessible.

Cosign’s Innovative Approach


According to Cosign's CEO and co-founder, Zach Schofel, the essence of this platform lies in its data-driven methodology that modernizes the assessment of renter risk. Traditionally, landlords primarily relied on credit scores for tenant evaluation, which often misrepresented a renter's actual payment behavior. Cosign's approach encourages a more dynamic evaluation, ensuring that renters who might be viable tenants are not discarded simply due to red flags that may not reflect their reliability.

Schofel states, “Cosign was crafted by real estate owners for their peers, using extensive experience and current data trends to lower barriers for renters while simultaneously enhancing the financial health of the properties.” By rethinking underwriting processes and qualifying renters more inclusively, Cosign is not only enriching the prospects for tenants but also fortifying landlords’ bottom lines.

The Opportunity Ahead


Currently, a staggering 55 million rental units exist across the United States, yet only around two million of these utilize a guarantor alternative. This indicates a profound opportunity for Cosign to educate property owners and managers about how embracing modern, technology-based underwriting can significantly boost occupancy rates while also driving up overall profitability. As property groups become more aware of these benefits, the adoption of Cosign's platform is poised to increase substantially.

The demand for solutions which streamline the approval process without compromising security or compliance standards has never been higher. Cosign’s innovative model is already resonating with major property management players, including those in the NMHC Top 50, as they begin to realize the advantages of technology-driven qualification alternatives.

Conclusion


As Cosign sets out to make waves in the realm of rental housing, its dual focus on economic viability for property owners and accessibility for renters is a recipe for success that could redefine the market. By enabling a safer, faster approval process for qualified renters and improving financial outcomes for property owners, Cosign is not just changing the way we think about renting; it’s actively shaping the industry's future.

For more information about Cosign and its innovative solutions, you can visit www.rentwithcosign.com.

Topics Consumer Products & Retail)

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