VestGen Athlete Launches New Program for Athletes to Build Long-Term Wealth and Legacy
In the world of sports finance, VestGen Wealth Partners, LLC is leading the way with its latest initiative: VestGen Athlete. Launched on November 13, 2025, in Chicago, VestGen Athlete paves the way for professional athletes, student-athletes, and even former sports stars to not only manage their wealth but also build enduring legacies. Under the guidance of Cole Dow, a former Division I quarterback and co-founder of the Athlete Collective, this innovative service aims to redefine how athletes interact with their finances and brand strategies.
The urgency for such support in the sports industry has never been more pronounced. As highlighted by Dow, only two percent of college athletes make it to the professional level, and even those who do face career spans that can be both short and unstable. This precarious reality emphasizes the need for a comprehensive, long-term game plan. VestGen Athlete goes beyond immediate seasons or contracts to strategize on education, financial growth, personal branding, and life after the game.
In an era where athletes are enjoying newfound opportunities around Name, Image, and Likeness (NIL), the program addresses the needs of all athletes—from high school stars preparing for recruitment to collegiate athletes balancing academics with sport, all the way to established professionals seeking to carve out their brand identities and protect their fortunes. VestGen athletes benefit from an integrated playbook designed to navigate their unique challenges, climate of sudden wealth, and the complexities that come with it.
At the heart of VestGen Athlete is its strategic partnership with the Athlete Collective, a sports marketing agency that specializes in helping athletes build and monetize their brands through storytelling, sponsorships, and brand collaborations. This partnership creates a robust financial planning ecosystem that encompasses various aspects including investment management, estate planning, tax strategy, risk management, and more. By providing holistic solutions tailored specifically for athletes, VestGen ensures that individuals can firmly build a sustainable financial future, seamlessly transitioning from sport to entrepreneurship or other careers.
Josh Gerry, Founder and CEO of VestGen, emphasized the importance of specialized advisors who understand the intricacies of the sports universe. He noted that the rapid shifts in an athlete's financial standing—whether due to NIL deals or fluctuating professional careers—necessitate a unique advisory approach. With the combination of Dow's on-field experience and VestGen's expertise in financial management, athletes can cultivate a trustworthy environment for brand development, wealth protection, and legacy creation.
VestGen Wealth Partners operates with the mission to reimagine wealth management for retiring advisors and their clients, streamlining transitions and fostering a new generation of financial advisors. With cutting-edge technology and a steadfast commitment to client success, VestGen is ushering in a new era of wealth preservation that focuses not only on immediate gains but also on the generational wealth management for families.
For athletes navigating their professional journey, mental health, and life circumstances, VestGen Athlete offers a lifeline. The goal is clear: to help athletes build their brands, protect their current assets, and develop a legacy that extends beyond their athletic career. This is not just financial advice; it's about crafting a narrative that resonates with their journey, strengths, and future aspirations. As VestGen Athlete launches, it seems poised to be a game-changer in the sports financial sector, ultimately encouraging athletes to think long-term and act strategically with their wealth and brand.
The urgency for such support in the sports industry has never been more pronounced. As highlighted by Dow, only two percent of college athletes make it to the professional level, and even those who do face career spans that can be both short and unstable. This precarious reality emphasizes the need for a comprehensive, long-term game plan. VestGen Athlete goes beyond immediate seasons or contracts to strategize on education, financial growth, personal branding, and life after the game.
In an era where athletes are enjoying newfound opportunities around Name, Image, and Likeness (NIL), the program addresses the needs of all athletes—from high school stars preparing for recruitment to collegiate athletes balancing academics with sport, all the way to established professionals seeking to carve out their brand identities and protect their fortunes. VestGen athletes benefit from an integrated playbook designed to navigate their unique challenges, climate of sudden wealth, and the complexities that come with it.
At the heart of VestGen Athlete is its strategic partnership with the Athlete Collective, a sports marketing agency that specializes in helping athletes build and monetize their brands through storytelling, sponsorships, and brand collaborations. This partnership creates a robust financial planning ecosystem that encompasses various aspects including investment management, estate planning, tax strategy, risk management, and more. By providing holistic solutions tailored specifically for athletes, VestGen ensures that individuals can firmly build a sustainable financial future, seamlessly transitioning from sport to entrepreneurship or other careers.
Josh Gerry, Founder and CEO of VestGen, emphasized the importance of specialized advisors who understand the intricacies of the sports universe. He noted that the rapid shifts in an athlete's financial standing—whether due to NIL deals or fluctuating professional careers—necessitate a unique advisory approach. With the combination of Dow's on-field experience and VestGen's expertise in financial management, athletes can cultivate a trustworthy environment for brand development, wealth protection, and legacy creation.
VestGen Wealth Partners operates with the mission to reimagine wealth management for retiring advisors and their clients, streamlining transitions and fostering a new generation of financial advisors. With cutting-edge technology and a steadfast commitment to client success, VestGen is ushering in a new era of wealth preservation that focuses not only on immediate gains but also on the generational wealth management for families.
For athletes navigating their professional journey, mental health, and life circumstances, VestGen Athlete offers a lifeline. The goal is clear: to help athletes build their brands, protect their current assets, and develop a legacy that extends beyond their athletic career. This is not just financial advice; it's about crafting a narrative that resonates with their journey, strengths, and future aspirations. As VestGen Athlete launches, it seems poised to be a game-changer in the sports financial sector, ultimately encouraging athletes to think long-term and act strategically with their wealth and brand.
Topics Financial Services & Investing）
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