Exciting LUUP x FamilyMart W Campaign Coming Soon in Tokyo!

LUUP x FamilyMart W Campaign: A Unique Collaboration

Get ready for an exciting opportunity as Luup Inc., based in Shinagawa, Tokyo, announces the "LUUP x FamilyMart W Campaign." Running from September 20 to September 29, 2025, this campaign will be held at eight selected FamilyMart locations equipped with LUUP ports along the Tokyu Line. This collaboration seeks to encourage the use of convenient transportation options while enjoying the perks provided by the campaign.

Campaign Details

- Duration: September 20 (Saturday) - September 29 (Monday), 2025

Please note that dates and terms may be subject to change without prior notice.

- Eligible Stores: This campaign will take place at the following FamilyMart outlets along the Tokyu Line:

- FamilyMart Shibuya 2-chome Chuo Store
- FamilyMart Shibuya Jinnan Kitakan Park Store
- FamilyMart Setagaya Zengaku 5-chome Store
- FamilyMart Setagaya 2-chome Store
- FamilyMart Nakameguro Station West Exit Store
- FamilyMart Gakugei Daigaku Station West Exit Store
- FamilyMart Himonya 1-chome Store
- FamilyMart Gakugei Daigaku Station South Store
Note: Other FamilyMart locations are not included in this campaign. The Gakugei Daigaku Station South Store will be available for participation starting September 25 (Thursday).

- Who Can Participate: Anyone can join the campaign!

Note: Please register on the LUUP app before participating if you haven't already.

Special Offers

Participants who start or end their LUUP rides at the designated FamilyMart locations will enjoy the following benefits:
1. 15 Minutes Free Ride: Starts automatically for rides departing or arriving at the participating store ports.
2. Complimentary Famimar Ocha: Show your coupon at the store register by accessing the URL displayed on the ride completion screen. The coupon is valid until September 30 (Tuesday), 2025.

Background of the Initiative

The partnership between Tokyu and Luup has grown significantly since Luup became part of the Tokyu Accelerate Program, now known as the Tokyu Alliance Platform. Following this collaboration, they won the Futako Tamagawa Award at the "TAP 2019 Demo Day." In July 2024, both companies formalized their collaboration through a capital and business alliance agreement. This aims to enhance the multifunctionality of LUUP ports along the Tokyu Line and contribute to community development to increase the overall value of the area.

By activating movement in the Tokyu Line area, the campaign aims to generate excitement not only in front of stations but also throughout the entire line. Additionally, it serves to promote mutual customer acquisition among the businesses involved.

This initiative is also part of the Tokyo Metropolitan Government's startup support program, TRIP (Tokyo Railway Innovation Partnership). TRIP consists of a coalition of diverse assets across the city, comprising railway operators and leading technology firms like TIS Corporation. The goal is to foster innovations that address social issues and enhance future possibilities for sustainable development.

For more information, please visit the official site: TIB TRIP

Company Overview

- Name: Luup Inc.
- Location: 8-9-5 Nishi-Gotanda, Shinagawa, Tokyo, 7th Floor of FORECAST Gotanda WEST
- CEO: Daiki Okai
- Founded: July 2018
- App Download: Available for iOS 16 and newer (iPhone 8 and above) and Android OS 10.0 and above.