#None #Brad Pitt #De'Longhi #Taika Waititi

Brad Pitt and Taika Waititi Bring De'Longhi's One-Touch Espresso Experience to Life

De'Longhi, the quintessential name in premium espresso machines, has launched a vibrant new campaign titled "The Perfetto Instruction for Use". This initiative transforms mundane user instructions into an engaging short film, seamlessly blending the worlds of coffee, comedy, and Italian culture. At the helm of this project is none other than Academy Award-winning director Taika Waititi, with Hollywood star Brad Pitt bringing charisma to the screen. Additionally, the enchanting voice of actor Riccardo Scamarcio further elevates this film, turning standard operating procedures into a captivating narrative.

A New Chapter in Coffee Culture

Building on Pitt's previous work with De'Longhi in 2021, where the brand’s artistry and elegance were highlighted, this new campaign offers a refreshing take on coffee-making. The idea is simple: enjoying a perfectly brewed cup of coffee doesn't have to be complicated or tedious.

Pitt's playful partnership with Waititi underscores the joy of morning rituals, showcasing serene New Zealand landscapes as the backdrop. The film emphasizes the exquisite pleasure derived from crafting the perfect cup of coffee, illustrating how De'Longhi machines make coffee preparation feel both relaxing and indulgent.

The audio experience, brought to life by Scamarcio’s narrative, frames the coffee-making process as an enjoyable ritual rather than a chore. "Taika brought the humor, De'Longhi brought the ritual. Together, that was perfetto," Pitt remarked, perfectly summing up the essence of this collaboration.

Celebrating the Morning Ritual

The campaign beautifully encapsulates the daily coffee ritual as a source of joy and calm. From the comforting hiss of steam to the first swirl of crema atop a freshly brewed espresso, it portrays the De'Longhi espresso experience as not just a routine, but an art form to enjoy daily.

By focusing on the small, meaningful actions of the morning routine, the campaign reflects how rituals paired with innovative technology can enhance everyday life. As Aparna Sundaresh, De'Longhi's Global Chief Marketing Officer, noted, "We always aim to add 'a little more' to everything we do – a little more passion, energy, and craft. It is this spirit that makes things truly Perfetto."

The collaboration between De'Longhi and marketing agency LOLA MullenLowe has delivered not only a dynamic campaign but also a fresh tone that promises to elevate De'Longhi's brand presence in meaningful ways. Sundresh further added, "This unique take on Perfetto blends craftsmanship, humor, and coffee in a delightful manner."

The Machines Behind the Experience

At the heart of this captivating campaign lie two of De'Longhi's one-touch fully automatic espresso machines: Rivelia and Eletta Explore.

• - Rivelia is a marvel equipped with Bean Switch technology, allowing users to switch between different coffee varieties effortlessly. From robust espresso to lighter options, the intuitive design ensures café-level quality is within reach even during hectic mornings.
• - Eletta Explore goes a step further, offering over 50 recipes that can be prepared at the press of a button, including hot espressos, creamy lattes, and chilled brews.

These machines embody De'Longhi's philosophy of making the coffee experience enjoyable, effortless, and highly customizable, reinforcing the idea that quality coffee can and should be a part of everyday life.

Halie Savage, VP of Marketing for North America, echoed this sentiment, stating, "This campaign infuses humor into our narrative while showcasing the innovation behind our automatic machines. It brings the vision for De'Longhi to life, making the morning ritual a truly perfetto experience."

A Global Call to Action

The campaign represents a bold step for De'Longhi as it is executed globally, encouraging coffee enthusiasts across the US and Canada to share their own #Perfetto moments online. This initiative celebrates the idea that coffee is not merely about making a cup; it’s about an experience that transcends instructions. The campaign will be featured across multiple platforms throughout the fall, on streaming services, digital channels, and social media.

Conclusion

In conclusion, the collaboration between Brad Pitt and Taika Waititi not only shines a light on De'Longhi's exceptional products but also elevates the ritual of coffee drinking into a blend of craftsmanship and humor. As De'Longhi continues to innovate and connect with coffee lovers worldwide, this campaign marks a significant stride in redefining the espresso experience.

For further information about De'Longhi's range of coffee machines and to discover how to enhance your coffee ritual, visit www.delonghi.com.