#Japan #Tokyo #PAW Patrol #Merchandise #Matsuya Foods

Matsuya's Collaboration Returns with Paw Patrol!

Matsuya Foods, headquartered in Musashino, Tokyo, is thrilled to announce the second installment of its exciting collaboration with the globally loved animated series, Paw Patrol. Starting from August 12, 2025, customers can dive into a world of adventure filled with delicious meals and exclusive merchandise!

Campaign Overview

The collaboration promises an enticing experience for fans and food lovers alike. The campaign will run from August 12, 2025, at 10:00 AM until September 30, 2025, at 9:59 AM in all Matsuya restaurants nationwide, excluding specific locations like Matsunoya and My Curry Shokudo.

Here's what to expect:
1. Exclusive Paw Patrol Merchandise: Customers can receive a limited edition “Paw-tastic Cool Towel” with the purchase of select items. This unique towel is designed with original illustrations from the collaboration and is perfect for cooling off during the hot summer months.
- Eligible Menu Items:
- Kid's Gyudon Waku Waku Set
- Kid's Curry Waku Waku Set
- Merchandise Details: For each eligible menu item purchased, customers will get one random towel from a collection of six designs.
- Distribution Period: From August 12 to September 30, 2025, or until supplies last.

2. Paw-tastic Sticker Sets: After the towel stock runs out, customers can continue enjoying exclusive merchandise with one “Paw-tastic Sticker Set” for every eligible menu item ordered. These stickers also come in six random designs.
- Sticker Distribution: Available from August 12 to September 30, 2025. Once stickers are out, they will be replaced with original Matsuya paper-craft items.

3. Special Web Lottery: By placing an order of 800 yen (including tax) or more, customers can participate in an exciting web lottery to win a Paw-tastic Original Backpack. Simply keep your receipt and submit it through the dedicated form on Matsuya's website between July 1 and October 7, 2025.

4. Follow & Repost for More Prizes: Matsuya is offering another chance to win fantastic prizes! By following Matsuya’s official account on X (formerly Twitter) and reposting selected posts during the campaign dates from August 12 to August 24, 2025, customers can enter to win exclusive Paw Patrol merchandise, including a Marshall Ultimate Fire Truck and dining vouchers.

What is Paw Patrol?

Paw Patrol is a hit animated series beloved by children worldwide, created by Spin Master. The show follows a 10-year-old boy named Ryder and his team of unique puppies who work together to solve everyday troubles in their community. With a mantra of “No job is too big, no pup is too small!”, characters like Chase, Marshall, Sky, Rubble, Rocky, and Zuma take on various challenges to keep Adventure Bay safe.
The series airs every Friday on TV Tokyo, and it's available for streaming on platforms like Paramount+, J:COM, WOWOW On Demand, and Prime Video.

Conclusion

Don't miss this chance to enjoy delicious meals from Matsuya while bringing home exclusive Paw Patrol merchandise. Mark your calendars and prepare for a summer of fun, excitement, and lots of Paw Patrol magic at your nearest Matsuya!

For more detailed information, visit the official campaign site: Matsuya x Paw Patrol Campaign.

©2025 Spin Master Ltd. PAW PATROL and all related titles, logos, characters; and SPIN MASTER logo are trademarks of Spin Master Ltd. Used under license. Nickelodeon and all related titles and logos are trademarks of Viacom International Inc.