#Japan #Tokyo #AI Advertising #Metareal TA #TV Marketing

Metareal Group's New AI Agent Revolutionizes TV Advertising

On November 7, 2025, Metareal Group's Rosetta Inc., led by President Junichi Goishi, will launch a groundbreaking AI agent named Metareal TA designed specifically for analyzing corporate intent towards TV advertising. This innovative solution employs advanced data analysis techniques to identify businesses eager to invest in television ads in real-time, allowing sales teams to respond promptly to emerging advertising opportunities and significantly increase their success rates.

The Need for Automation in Advertising

The television advertising market can be highly competitive, with companies often losing potential contracts to rivals simply because they missed the right moment to pitch. Traditionally, sales teams have relied on manual monitoring of news and social media channels to gauge advertising intent, a labor-intensive and inefficient process that hinders timely responses. Recognizing these challenges, Metareal developed Metareal TA as an automated tool that visualizes advertising intent almost instantly, enabling sales personnel to create presentation materials on the fly and propose advertising opportunities at pivotal moments.

Key Features of Metareal TA

Metareal TA boasts four fundamental features:
1. NLP and News Analysis: Utilizing Natural Language Processing (NLP) techniques, the system identifies companies with heightened advertising intent by analyzing press releases and social media postings.
2. Advertising Potential Scoring: The AI generates a scoring system to prioritize businesses based on their likelihood of placing ads, providing a concise list of high-potential targets.
3. Instant Proposal Creation: Users can create tailored proposal documents and sales templates with just a click, streamlining the pitching process.
4. Support for Sales Efficiency: By expediting advertising efforts and boosting conversion rates, Metareal TA aids businesses in seizing valuable market opportunities.

This service is particularly beneficial for corporate sales representatives at TV advertising agencies, media companies, integrated advertising agencies' media planners, and consulting firms that provide marketing assistance.

Expanding with Metareal AI Series

In addition to Metareal TA, Metareal Group is establishing a series of generative AI solutions tailored for various industries, beginning with Metareal DD targeted at the financial sector. These solutions aim to address industry-specific challenges effectively. By integrating Metareal's AI consulting services, clients can expect faster and more reliable implementations of innovative AI technologies.

The hallmark of Metareal's AI consulting is its commitment to delivering practical