#China #Shanghai #Blokees #Transformers #Ultraman

Blokees Unveils New Products at 2025 China Toy Expo

From October 15 to 17, 2025, the renowned Assembly Character Toys brand Blokees made a significant splash at the 2025 China Toy Expo in Shanghai. The brand showcased a wide array of its latest offerings, including two primary product categories: Blokees Model Kits and BLOKEES WHEELS. With a portfolio exceeding 100 distinct products, many inspired by nearly 30 beloved global IPs, Blokees continues to solidify its standing in the toy industry.

Featured Product Lines

One of the highlights of Blokees' presentation was the introduction of new series under their flagship line, HERO10. Among the standout items was Transformers Galaxy Version 09 - Darkest Hour and exciting new entries from Saint Seiya and Kamen Rider. The launch also included the much-anticipated DC Defender Version 01—introducing the iconic Batman into Blokees' offerings for the first time.

The Champion and Legend series, aimed at model kit enthusiasts aged 16 and above, drew considerable attention, featuring around 50 different model kits inspired by globally popular franchises such as EVANGELION, Saint Seiya, and Transformers. Impressively, new products accounted for over 70% of what was on display, demonstrating Blokees' commitment to innovation and quality.

New Initiatives and Target Markets

Blokees has also made strides in appealing to diverse consumer demographics. The daadoos series is a new initiative aimed specifically at female consumers, continuously expanding with fresh additions. Recently, the NEST series, which includes characters from The Powerpuff Girls, was unveiled exclusively at the expo.

Additionally, the BLOKEES WHEELS category was officially launched, featuring a diverse lineup. The C Series, aimed at casual IP fans, presented products themed around Ultraman, while the E Series attracted adult collectors with unique offerings inspired by the Fast & Furious franchise—marking Blokees' first venture into this particular brand.

Engagement and Community Involvement

The expo also demonstrated the brand's dedication to community engagement. Blokees featured remarkable modified works from its BFC (Building for Community) initiative to spotlight collaborative creativity between the brand and its fanbase. Additionally, a two-day offline BFC Creation Contest was held, featuring six themed competitions where participants engaged enthusiastically with their favorite franchises.

Looking ahead, Blokees aims to continue providing its global audience with a rich selection of high-quality products, focusing on delivering outstanding experiences and fostering a love for building and collecting. The brand’s presence at the China Toy Expo emphasized its dynamic approach to toy manufacturing and its keen understanding of the market needs.

In conclusion, the 2025 China Toy Expo proved to be an auspicious platform for Blokees, setting the stage for future innovations and deeper connections with fans worldwide. As the brand continues to evolve, its efforts to blend quality products with community engagement ensure that Blokees will remain a significant player in the toy industry for years to come.