#AI Advertising #REGAL CORE #New York General Group

A New Era in Advertising: REGAL CORE and NYGG Partnership

In a groundbreaking move aimed at reshaping the advertising landscape, REGAL CORE, based in Tokyo, Japan, has announced a strategic partnership with New York General Group, Inc. (NYGG) from the United States. This collaboration intends to leverage advanced AI technology to ensure not only the integrity of the advertising industry but also to enhance consumer protection. The partners share a common vision: to deliver the right messages about the right products to the right audiences, prioritizing quality and trustworthiness.

Background of the Partnership

The emergence and rapid advancement of generative AI have transformed the methods of ad production, boosting efficiency and innovation. However, this shift hasn't come without challenges. Issues such as exaggerated claims, misleading copy, and discrepancies from legal standards have raised concerns regarding the trustworthiness of advertisements. Consequently, a new technological framework is necessary to guarantee the quality of advertising, enabling consumers to make informed decisions based on accurate information.

REGAL CORE is committed to elevating compliance standards in the advertising sector, primarily focusing on legal checks related to advertising laws such as the Pharmaceuticals and Medical Devices Act, the Act against Unjustifiable Premiums and Misleading Representations, and the Act on Specified Commercial Transactions. NYGG, on the other hand, has been pioneering its proprietary AI technology rooted in category theory, prioritizing research and development in the implementation and governance of AI.

The merging of REGAL CORE's legal insights with NYGG's advanced AI capabilities is seen as a pivotal step towards redefining the credibility of advertising.

Goals of the Partnership

The collaboration seeks to achieve significant social value that includes:

• - Visualization and standardization of advertising quality through AI.
• - Fostering clear and honest information flow for consumers.
• - Re-establishing trust between businesses and consumers.
• - Establishing a model of AI advertising governance originating from Japan.
• - Creating a robust ethical framework for global advertising practices.

Major Initiatives

1. Co-Development of AI Advertising Legal Framework

The partnership will merge NYGG's sophisticated AI technology with REGAL CORE’s legal expertise to analyze ad expressions comprehensively. They aim to create an AI compliance layer that can automatically evaluate adherence to legal and ethical standards in advertising.

2. Quality Scoring of Ad Expressions

By quantitatively assessing factors such as transparency, honesty, comprehensibility, and risk levels, the initiative will promote the development of an "Ad Trust Index." This index will serve as a novel industry metric to visualize advertisement quality.

3. Consumer-Centric AI Research and Development

Developing AI that can analyze consumer understanding, potential misunderstandings, and psychological receptivity. The goal is to propose the